Associate, Content & Product Marketing (Chinese Content)

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a marketing professional to support the planning and execution of PayTV product and Chinese content campaigns. You will work with product, content, brand, digital, social media and content partners to translate strategies into effective go-to-market activities.

You will also assist in trade marketing, sales materials, and campaigns across stores and events, while developing messaging based on audience insights and market trends.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• Minimum 2–3 years of progressive marketing experience.
• Strong written and verbal communication skills in English and Bahasa Malaysia.

Responsibilities

• Support planning and execution of marketing campaigns for Astro PayTV products and Chinese content.
• Coordinate with product, content, brand, digital, social media and content partners to translate plans into GTM activities.
• Support development of campaign messaging and value propositions based on insights.
• Develop trade marketing materials to support customer acquisition and frontline communication.
• Monitor campaign performance and provide learnings for future initiatives.

Skills

Content marketing

Entertainment marketing

Digital platforms

Media

Streaming

Consumer brands

Telecommunications

Communication skills

Bilingual: English & Bahasa Malaysia

Education

Bachelor's Degree in Marketing

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What You’ll Do:

Marketing Campaign Management Support the planning and execution of marketing campaigns for Astro PayTV products and Chinese content. Work closely with Product, Content, Brand, Digital, Social Media and Content Partners to translate marketing plans into effective GTM activities. Coordinate with creative/media agencies and internal teams on campaign briefs, assets, timelines and execution. Support the development of campaign messaging and value propositions based on consumer and content insights.

Trade Marketing & Sales Support

Support trade marketing initiatives for PayTV products across stores, kiosks, roadshows and other customer touchpoints. Develop and coordinate sales collaterals and trade materials to support customer acquisition and conversion. Work closely with Sales to ensure key product propositions, promotions and Chinese content campaigns are effectively communicated at the frontline. Conduct market/store visits to monitor execution and identify opportunities for improvement.

Chinese Content Marketing

Support marketing campaigns for key Chinese dramas, variety shows and other Chinese content launches. Work with Content and external partners to translate content highlights, talent and key selling points into compelling consumer communications. Support content launch plans across ATL, digital, social, trade and other relevant touchpoints. Stay updated on Chinese entertainment trends, audience preferences and competitor activities to identify relevant opportunities.

Consumer & Market Insights

Develop a strong understanding of Chinese-speaking audiences and PayTV consumer segments, including their content preferences and consumption behaviour. Monitor competitor, streaming and entertainment trends to identify opportunities for Astro. Translate insights into relevant campaign ideas, messaging and execution opportunities.

Campaign Performance & Reporting

Track and analyse campaign and content performance against agreed KPIs. Prepare campaign reports highlighting key results, learnings and recommendations. Apply learnings to improve future PayTV and Chinese content campaigns. Manage campaign timelines, follow-ups and deliverables to ensure smooth execution.

Cross-Functional Collaboration & Adhoc Tasks

Work closely with Product, Content, Brand, Digital, Social Media, Sales, Trade Marketing and external partners. Support other marketing initiatives and projects across the wider PayTV portfolio as required.

REQUIREMENTS:

Who You Are:

Bachelor's Degree in Marketing, Business, Communications, Media, or a related field. Minimum 2-3 years of progressive experience in marketing. Strong background in content marketing, entertainment marketing, media, digital platforms, telecommunications, streaming, subscription-based businesses, or consumer brands. Strong written and verbal communication skills in English and Bahasa Malaysia. Passion for media, entertainment, sports, digital content, and evolving consumer trends.

Critical Competencies

Strong commercial acumen with a focus on growth, customer acquisition, retention, and revenue generation. Ability to translate data, insights, and market trends into actionable marketing strategies. Strong understanding of audience segmentation, customer journey marketing, and lifecycle management. Excellent stakeholder management and influencing skills across cross-functional teams and external partners. Experience managing agencies, production partners, and cross-functional project teams is good to have. Strong project management, problem-solving, and organisational skills with exceptional attention to detail. Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment. Highly adaptable, resilient, and comfortable managing multiple priorities.

It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my