Associate, Monetization

ASTRO Holdings Behad; Kuala Lumpur; On-site; MYR 45,000 - 73,000; Full time

Job summary

Astro Malaysia Holdings Berhad is seeking a marketing analyst to plan, execute, and manage acquisition campaigns while supporting GTM strategies for product launches and promotions. You will track performance, conduct post-campaign analyses, and provide dashboards and insights to guide business decisions.

You will collaborate with Marketing, Product, Sales, and Operations to ensure timely delivery, while leveraging Excel, PowerPoint, and data visualization tools to present findings.

Qualifications

• Bachelor's degree required in Marketing, Business Administration, Economics, Communications, or related field.
• Fresh graduates and candidates with up to 1–2 years of relevant working experience are welcome to apply.
• Strong analytical and problem-solving skills with attention to detail.
• Good communication and presentation skills.
• Proficient in Microsoft Excel and PowerPoint; knowledge of data visualization tools is a plus.
• Ability to manage multiple tasks in a fast-paced environment.
• Passion for business growth, data-driven decision-making, and customer acquisition.
• Skills or experience in content creation for social media platforms will be an added advantage.

Responsibilities

• Plan, execute, and manage acquisition-focused campaigns and promotional initiatives.
• Support Go-to-Market (GTM) planning and execution for product launches, offers, and commercial campaigns.
• Track and monitor campaign and product performance against business objectives and KPIs.
• Conduct post-campaign analysis to evaluate results, identify key learnings, and recommend improvements.
• Develop reports, dashboards, and presentations to provide performance insights and business updates.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Collaborate with Marketing, Product, Sales, Operations, and other stakeholders to ensure successful campaign delivery.
• Support project management activities, including timeline tracking and coordination of deliverables.

Skills

Analytical thinking

Attention to detail

Communication skills

Presentation skills

Multi-tasking

Data-driven decision making

Content creation for social media

Education

Bachelor's Degree in Marketing, Business Administration, Economics, Communications, Data Analytics, or a related field

Tools

Microsoft Excel

PowerPoint

Amazon QuickSight

Job description

WHY JOIN US?

We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

• Plan, execute, and manage acquisition-focused campaigns and promotional initiatives.
• Support Go-to-Market (GTM) planning and execution for product launches, offers, and commercial campaigns.
• Track and monitor campaign and product performance against business objectives and KPIs.
• Conduct post-campaign analysis to evaluate results, identify key learnings, and recommend improvements.
• Develop reports, dashboards, and presentations to provide performance insights and business updates.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Collaborate with Marketing, Product, Sales, Operations, and other stakeholders to ensure successful campaign delivery.
• Support project management activities, including timeline tracking and coordination of deliverables.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Communications, Data Analytics, or a related field.
• Fresh graduates and candidates with up to 1-2 years of relevant working experience are welcome to apply.
• Strong analytical and problem-solving skills with attention to detail.
• Good communication and presentation skills.
• Proficient in Microsoft Excel and PowerPoint.
• Knowledge of or experience with Amazon QuickSight or other data visualization tools is an added advantage.
• Ability to manage multiple tasks and work effectively in a fast-paced environment.
• Passion for business growth, data-driven decision-making, and customer acquisition.
• Skills or experience in content creation for social media platforms will be an added advantage.

REQUIREMENTS:

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my