Digital Content Executive

Astro; Kuala Lumpur; On-site; MYR 60,000 - 84,000; Full time

Job summary

Astro Malaysia is seeking a talented content professional to develop and execute digital-first BM branded content for Malay audiences. You will publish articles and social media content aligned with client pitches and revenue goals across Astro’s digital ecosystem.

The role requires at least 2 years of BM digital content experience, strong Bahasa Melayu and English communication skills, and proficiency in Canva/CapCut.

Qualifications

• Bachelor's degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields.
• Strong command of Bahasa Melayu; working level of English required.
• More than 2 years experience in BM digital content, editorial, or branded content.
• Experienced in Canva and CapCut.
• Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour.
• Strong storytelling instincts with an interest in commercial outcomes.
• Organised, timely, proactive, and adaptable.
• A collaborative team player who can work independently when needed.

Responsibilities

• To develop and execute digital-first BM branded content for Malay audiences that support client content pitches and revenue objectives across Astro’s digital ecosystem.
• Create and publish BM branded articles and social media content for Malay audiences based on client briefs
• Contribute to Malay-market content innovation/ content pitch ideas and proposal development
• Stay updated on Malay digital trends, social media formats, and audience behaviour
• Content should take each platform’s specific content DNA and audience demographic into consideration
• Identify content opportunities that can enhance content innovation/content pitch and proposal strength
• Align content ideas with engagement and reach objectives
• Apply performance insights to strengthen content recommendations
• Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time

Skills

BM content creation

Storytelling

Canva

CapCut

Social media savvy

Project management

Education

Bachelor's Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields

Job description

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

JOB RESPONSIBILITIES:

To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem.

Key Accountability Areas:

#1 Content Strategy & Creation

• Create and publish BM branded articles and social media content for Malay audiences based on client briefs

• Contribute to Malay-market content innovation/content pitch ideas and proposal development

#2 Trend, Audience & Platform Intelligence

• Stay updated on Malay digital trends, social media formats, and audience behaviour

• Content should take each platform’s specific content DNA and audience demographic into consideration

• Identify content opportunities that can enhance content innovation/content pitch and proposal strength

#3 Revenue & Performance Awareness

• Align content ideas with engagement and reach objectives

• Apply performance insights to strengthen content recommendations

#4 Collaboration & Execution Support

• Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time

Key Challenges:

• Producing fresh, relevant ideas in a competitive digital landscape

• Managing multiple tasks and deadlines simultaneously

• Balancing creative ideas with platform and client requirements

Requirements:

• Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields

• Strong command of Bahasa Melayu; working level of English required

• More than 2 years experience in BM digital content, editorial, or branded content

• Experienced in Canva and Capcut

• Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour

• Strong storytelling instincts with an interest in commercial outcomes

• Organised, timely, proactive, and adaptable

• A collaborative team player who can work independently when needed