Digital Commerce Manager

MAMEE; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Mamee is seeking a senior Digital Commerce professional to own and grow our online sales channels across multiple marketplaces. You will drive profitability, performance analytics and cross-functional collaboration to execute strategic plans.

You will partner with Marketing, Sales, Supply Chain and Finance to optimise pricing, promotions and assortment while expanding affiliate and social commerce initiatives. Strong leadership and data-driven decision making are essential.

Qualifications

• Bachelor's degree in Business, Marketing or a related discipline.
• 6–8 years' experience in Digital Commerce, eCommerce or Marketplace Management.
• Strong commercial and analytical skills with the ability to translate data into business actions.
• Experience leading agencies or external partners to deliver business outcomes.

Responsibilities

• Own digital commerce sales, profitability and business performance.
• Develop annual and quarterly growth strategies across marketplaces.
• Identify new revenue opportunities and drive sustainable business growth.
• Build digital commerce into a strategic growth engine for Mamee.
• Develop marketplace commercial calendars, promotional strategies and online launch plans.
• Recommend pricing, assortment, bundles and promotional mechanics to maximise performance.
• Drive online-exclusive initiatives and marketplace expansion opportunities.
• Lead external eCommerce agencies responsible for day-to-day marketplace operations.
• Set priorities, KPIs and governance to ensure high-quality execution.
• Review business performance regularly and drive continuous optimisation.
• Build strong relationships with Shopee, TikTok Shop, Lazada and other strategic partners.
• Develop strategies to grow affiliate, creator and live commerce channels.
• Work with agency partners to recruit, activate and optimise creator performance.
• Scale social commerce as a key growth driver.
• Monitor sales, traffic, conversion, average order value, repeat purchase and profitability.
• Present regular business performance reviews to senior management.
• Partner with Marketing, Sales, Supply Chain and Finance to execute commercial plans.
• Champion AI, automation and digital innovation to improve efficiency and business performance.

Skills

Digital commerce

eCommerce

Marketplace management

Stakeholder management

Project management

Analytical skills

Commercial acumen

Education

Bachelor's degree in Business/Marketing or related

Job description

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Own digital commerce sales, profitability and business performance.

Develop annual and quarterly growth strategies across marketplaces.

Identify new revenue opportunities and drive sustainable business growth.

Build digital commerce into a strategic growth engine for Mamee.

Develop marketplace commercial calendars, promotional strategies and online launch plans.

Recommend pricing, assortment, bundles and promotional mechanics to maximise performance.

Drive online-exclusive initiatives and marketplace expansion opportunities.

Lead Agency & Marketplace Partners

Lead external eCommerce agencies responsible for day-to-day marketplace operations.

Set priorities, KPIs and governance to ensure high-quality execution.

Review business performance regularly and drive continuous optimisation.

Build strong relationships with Shopee, TikTok Shop, Lazada and other strategic partners.

Drive Affiliate & Social Commerce

Develop strategies to grow affiliate, creator and live commerce channels.

Work with agency partners to recruit, activate and optimise creator performance.

Scale social commerce as a key growth driver.

Business Analytics & Performance

Monitor sales, traffic, conversion, average order value, repeat purchase and profitability.

Present regular business performance reviews to senior management.

Cross-Functional Leadership

Partner with Marketing, Sales, Supply Chain and Finance to execute commercial plans.

Champion AI, automation and digital innovation to improve efficiency and business performance.

Requirements

Bachelor's Degree in Business, Marketing or a related discipline.

6–8 years' experience in Digital Commerce, eCommerce or Marketplace Management.

Strong commercial and analytical skills with the ability to translate data into business actions.

Experience leading agencies or external partners to deliver business outcomes.

Excellent stakeholder management and project management skills.