Manager Digital Product, Commerce - E-Commerce Operations

Jakel Trading Sdn Bhd – Kuala Lumpur; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Jakel Trading Sdn Bhd in Kuala Lumpur seeks a Manager Digital Product, Commerce to lead our digital product, e-commerce and digital commerce ecosystem. You will drive growth in digital revenue, enhance customer experience, and lead digital transformation across the Group.

The role combines strategic product management with commercial e-commerce leadership and operational execution, coordinating with Marketing, IT, Retail, Warehouse, Finance and external tech partners to build a scalable,

Qualifications

• Minimum 7 years of experience in digital, e-commerce, product management, digital marketing, technology or related fields.
• Experience leading digital product and e-commerce initiatives across multiple functions.
• Strong understanding of marketplace dynamics and online customer journeys.

Responsibilities

• Develop and execute digital product and e-commerce strategies aligned with business objectives.
• Establish and manage the digital product roadmap.
• Identify opportunities to improve customer journeys, processes and efficiency.
• Lead initiatives from planning through implementation and optimization.
• Establish KPIs and monitor the commercial impact of digital initiatives.

Skills

Digital product mgmt

E-commerce strategy

Cross-functional leadership

Data analytics

Live commerce

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Manager Digital Product, Commerce - E-Commerce Operations

The Head of Digital Product, Commerce & E-Commerce Operations is responsible for leading Jakel Group's digital product, e-commerce and digital commerce ecosystem, with the primary objective of growing digital revenue, improving customer experience and driving digital transformation across the Group.

The role combines strategic digital product management with commercial e-commerce leadership and operational execution.

The position oversees the end-to-end digital ecosystem, including:

• Marketplace and social commerce
• TikTok Shop and Shopee
• Live commerce
• Digital marketing and customer acquisition
• Analytics and performance reporting
• E-commerce warehouse and fulfilment
• Inventory and order management
• Logistics and delivery
• Digital transformation across Jakel Group

The role acts as a key bridge between Group Management, Digital, Marketing, IT, Retail, Merchandising, Warehouse, Finance, Customer Service and external technology partners.

The ultimate objective is to establish a scalable, data-driven and commercially successful digital ecosystem for Jakel Group, while ensuring Jakel Online continues to grow as a major digital revenue channel.

Key Responsibilities:

• Develop and execute digital product and e-commerce strategies aligned with business objectives.
• Establish and manage the digital product roadmap.
• Identify opportunities to improve customer journeys, business processes and operational efficiency.
• Lead digital initiatives from planning and development through to implementation and optimisation.
• Establish KPIs and monitor the commercial impact of digital initiatives.

E-Commerce & Digital Commerce

• Drive online revenue, sales, conversion, average order value and customer retention.
• Develop and execute monthly, quarterly and annual e-commerce sales strategies.
• Plan and execute commercial campaigns, promotions and sales initiatives.
• Manage customer journeys from acquisition to post-purchase.
• Work closely with Merchandising, Marketing, Retail, Warehouse and Finance teams to achieve sales targets.

Marketplace & Social Commerce

• Manage and grow Jakel's presence across Shopee, TikTok Shop and other relevant marketplaces.
• Develop marketplace sales, pricing, promotional and product strategies.
• Manage product catalogues, listings, vouchers and marketplace campaigns.
• Develop social commerce strategies across platforms such as Facebook, Instagram, TikTok and WhatsApp.

Live Commerce

• Develop and manage TikTok Shop and Shopee Live strategies.
• Plan live-streaming calendars and commercial campaigns.
• Coordinate hosts, products, promotions and campaign mechanics.
• Monitor live commerce performance and identify opportunities for improvement.

Digital Marketing & Customer Acquisition

• Develop digital marketing strategies to drive customer acquisition and revenue.
• Work with Social Media, Content and Creative teams to convert audiences into customers.
• Manage and optimise paid media, social media, content, remarketing and CRM activities.
• Measure marketing performance based on revenue, conversion and ROI.

E-Commerce Operations

• Oversee e-commerce warehouse and fulfilment operations.
• Monitor order processing, inventory, picking, packing, dispatch and returns.
• Ensure accurate and timely order fulfilment.
• Work with logistics partners to improve delivery performance and efficiency.
• Identify opportunities to reduce fulfilment and operational costs.

Analytics & Performance

• Monitor key business and e-commerce performance indicators, including:
• Online revenue and sales
• Orders and conversion
• Customer acquisition and retention
• Marketing ROI / ROAS
• Fulfilment and delivery performance
• Provide management with actionable insights and recommendations.
• Coordinate digital technology and system integrations supporting e-commerce operations.
• Work with IT and technology partners on digital projects and improvements.
• Identify opportunities to automate processes and improve operational efficiency.
• Lead digital transformation initiatives across relevant business functions.

Team & Stakeholder Management

• Lead and develop the Digital / E-Commerce team.
• Set team KPIs, priorities and performance targets.
• Manage external agencies, vendors and technology partners.
• Collaborate with internal stakeholders to achieve business and digital commerce objectives.

Requirements:

• Minimum 7 years of experience in digital, e-commerce, product management, digital marketing, technology or related fields.
• Proven experience managing e-commerce or digital commerce operations.
• Experience with marketplaces such as Shopee and TikTok Shop.
• Strong understanding of digital marketing, analytics and commercial performance.
• Experience managing cross-functional teams and external vendors.
• Strong commercial mindset with a proven ability to translate digital initiatives into business results.
• Strong leadership, project management and stakeholder management skills.
• Experience in warehouse, fulfilment, inventory or online order operations is an added advantage.