Digital Commerce Manager

Swisse Wellness (part of H&H Group); Kuala Lumpur; On-site; MYR 180,000 - 260,000; Part time

Job summary

Health & Happiness (H&H) Group is seeking a Senior Digital Commerce Lead in Malaysia to own the digital commerce P&L for the local market, driving sustainable sales and profitability across marketplaces and social channels.

Reporting to the Digital Commerce Manager, SEA (based in Singapore), this outsourced contract role requires strong analytics, cross-functional collaboration, and growth strategies across Shopee, Lazada and TikTok Shop to maximize ROI.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 6+ years ecommerce/digital sales experience, preferably consumer goods.
• Proven track record on Shopee/Lazada/TikTok Shop.
• Strong understanding of social commerce, affiliate marketing, livestream sales.
• Analytical, data-driven with strong commercial acumen; proactive and results-oriented.
• Excellent communication in English and Bahasa Malaysia.

Responsibilities

• Own the digital commerce P&L for Malaysia, delivering targets across marketplaces and social channels.
• Lead annual and monthly planning, forecasting, promotions, pricing and assortment planning.
• Monitor KPIs, identify gaps, risks and opportunities, translate insights into growth plans.
• Optimize investments across promotions, media and affiliate activities to maximize ROI.
• Develop end-to-end growth strategies across marketplaces and social platforms.
• Collaborate with Sales, Marketing, Finance, and Supply Chain for seamless execution.

Skills

Ecommerce leadership

Shopee/Lazada/TikTok Shop

Social commerce

Livestream sales

Affiliate marketing

Data analysis

English & BM comms

Education

Bachelor's degree in Business/Marketing or related field

Job description

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 16 countries in Asia-Pacific, Europe, North America and Oceania with over 2,700 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments – Baby, Adult and Pet Nutrition and Care – supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through #PurposeLedCareers!

We are passionate about our customers and community and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Your Role within the Team

• Lead the digital commerce agenda for local Malaysia market, with responsibility for owning the digital commerce P&L, delivering sustainable sales and profitability growth, and driving performance across marketplaces and social commerce channels
• Reporting to: Digital Commerce Manager, SEA (based in Singapore)
• This is a outsourced contract role put under a third party agency

Key Responsibilities

Commercial & P&L Management

• Own the digital commerce P&L, sales and profitability across marketplaces and social commerce, delivering agreed business targets.
• Lead annual and monthly business planning, demand forecasting, promotional strategy, pricing and assortment planning.
• Monitor business performance and key KPIs, proactively identifying gaps, risks and opportunities and translating insights into actionable growth plans.
• Optimize commercial investments across promotions, media and affiliate activities to maximize ROI and incremental revenue.

Digital Commerce Growth

• Develop and execute end-to-end growth strategies across marketplaces and social commerce platforms, driving traffic, conversion, revenue and customer acquisition.
• Lead growth of key digital commerce engines including affiliates, performance marketing, content and livestreaming.
• Develop strategies to grow and manage affiliate ecosystem, including recruitment, activation, engagement and performance optimization.
• Drive and optimize livestreaming performance, including planning, execution and continuous improvement to maximize conversion and revenue.
• Continuously identify, test and scale new growth opportunities, challenging existing ways of working and staying ahead of platform and consumer trends.
• Lead marketplace enablers in developing and executing commercial plans, providing clear direction, challenging recommendations, and ensuring strong execution across promotions, campaigns, assortment, pricing, merchandising, content and platform initiatives to maximise commercial performance.
• Set clear priorities and expectations for enablers, monitor performance closely and drive timely follow-up on agreed actions and growth initiatives.
• Work closely with platforms and key partners to unlock commercial opportunities, leverage new platform capabilities and strengthen business performance.

Cross-functional Collaboration

• Partner with Sales, Marketing, Finance, Supply Chain to align priorities and ensure seamless execution across digital commerce initiatives.
• Build strong, collaborative relationships internally and externally.

Required Skills and Qualifications

• Bachelor’s degree in Business, Marketing, or a related field;
• Minimum 6 years of experience in ecommerce and/or digital sales, preferably within consumer goods industry.
• Proven track record of managing and growing sales performance on platforms such as Shopee, Lazada, and TikTok Shop.
• Strong understanding of social commerce, affiliate marketing, and livestream sales conversion.
• Analytical and data-driven with strong commercial acumen. Adaptable, proactive, and results-oriented in a fast-changing digital environment.
• Excellent communication skills in both English and Bahasa Malaysia.

H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment, creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

If you have what it takes, please apply via the online portal and we will be in touch soon. We move quickly and may fill the role prior to the application close date, so we suggest you get in touch today!

Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only.