MSB Digital E-Commerce Lead

Haleon; Malaysia; On-site; MYR 180,000 - 300,000; Full time

Job summary

Haleon Malaysia invites you to lead the MSB Digital E-Commerce Lead role as we accelerate our digital transformation across multichannel and eCommerce, partnering with Marketing, Sales, Finance and IT to position Haleon as a regional hub for growth.

Based in Hulu Kelang, Ampang, this role focuses on building capabilities, defining roadmaps, and driving KPI-based growth with external partners and platforms like Google and Meta.

Qualifications

• Proven experience in eCommerce or digital commerce within FMCG/CPG or a fast-paced commercial environment.
• Strong track record of delivering measurable business outcomes across digital channels (GMV, conversion, ROI).
• Experience leading cross-functional digital or commercial projects with high complexity and scale.
• Strong analytical capabilities with experience using data to drive performance and decision-making.
• Hands-on experience with digital ecosystems, including marketplaces, media platforms, and performance marketing.

Responsibilities

• Lead and scale Haleon Malaysia’s eCommerce and multi-channel strategy, driving sustainable growth across key digital platforms and partners.
• Develop and execute the annual digital transformation roadmap, aligning global and regional initiatives to local business priorities.
• Build and lead cross-functional eCommerce taskforces, collaborating with Marketing, Sales, Finance, Supply Chain, and external partners.
• Drive omnichannel (O+O) strategy by leveraging shopper insights, digital trends, and channel data to optimize go-to-market execution.
• Define and track KPIs (GMV, NMV, ROI, performance metrics), translating analytics into actionable strategies for continuous improvement.
• Build digital capabilities across the organisation through training, SOPs, and talent development initiatives.
• Monitor and evaluate campaign performance, using data and insights to continuously optimize execution.
• Lead digital innovation by partnering with platforms such as Google and Meta, agencies, and eRetailers to pilot and scale breakthrough initiatives.
• Oversee digital enablers including CRM, loyalty programs, performance marketing, and data infrastructure to support long-term growth.

Skills

eCommerce

Digital commerce

Cross-functional leadership

Data-driven decision making

Digital ecosystems

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

MSB Digital E-Commerce Lead

As the MSB Digital E-Commerce Lead, you will spearhead Haleon Malaysia’s digital transformation agenda, driving growth across digital commerce, capability building, and innovation. This role sits at the intersection of Commercial, Marketing, and Digital, positioning Malaysia as a regional hub for best-in-class multi-channel (MC) and eCommerce practices. Reporting to the General Manager MSB, you will lead cross-functional initiatives and partnerships to embed a digital-first mindset, accelerate omnichannel growth, and scale innovative digital solutions across the business and beyond.

Role Responsibilities

• Lead and scale Haleon Malaysia’s eCommerce and multi-channel strategy, driving sustainable growth across key digital platforms and partners.
• Develop and execute the annual digital transformation roadmap, aligning global and regional initiatives to local business priorities.
• Build and lead cross-functional eCommerce taskforces, collaborating with Marketing, Sales, Finance, Supply Chain, and external partners.
• Drive omnichannel (O+O) strategy by leveraging shopper insights, digital trends, and channel data to optimize go-to-market execution.
• Define and track KPIs (GMV, NMV, ROI, performance metrics), translating analytics into actionable strategies for continuous improvement.
• Build digital capabilities across the organisation through training, SOPs, and talent development initiatives.
• Monitor and evaluate campaign performance, using data and insights to continuously optimize execution.
• Lead digital innovation by partnering with platforms such as Google and Meta, agencies, and eRetailers to pilot and scale breakthrough initiatives.
• Oversee digital enablers including CRM, loyalty programs, performance marketing, and data infrastructure to support long-term growth.

Why you?

Basic Qualifications

• Proven experience in eCommerce or digital commerce within FMCG/CPG or a fast-paced commercial environment.
• Strong track record of delivering measurable business outcomes across digital channels (e.g., GMV, conversion, ROI).
• Experience leading cross-functional digital or commercial projects with high complexity and scale.
• Strong analytical capabilities with experience using data to drive performance and decision-making.
• Hands‑on experience with digital ecosystems, including marketplaces, media platforms, and performance marketing.

Preferred Qualifications

• Strong stakeholder management and influencing skills across internal and external partners.
• Deep understanding of multi-channel and omnichannel marketing strategies.
• Entrepreneurial mindset with the ability to drive innovation and experiment with new digital solutions.
• Experience building digital capabilities or leading transformation initiatives within an organisation.
• Strong communication skills with the ability to translate complex digital concepts into business impact.

Location

Location – this role is based in: Hulu Kelang, Ampang

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Job Posting End Date

Job Posting End Date 2026-10-08

Equal Opportunities

Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Personal Information Disclosure Statement

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to Candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.