Assistant Manager – Digital Marketing

HerbaLine Global Wellness Group; Shah Alam; On-site; MYR 89,000 - 156,000; Full time

Job summary

HerbaLine Global Wellness Group in Selangor seeks an experienced Assistant Manager – Digital Marketing to drive digital campaigns across brands.

You will plan, execute and optimise campaigns on Meta, TikTok, Google, and other channels, coordinating with creative teams to grow revenue across beauty, wellness, F&B, hospitality, retail and e-commerce.

Qualifications

• Bachelor's Degree/Diploma in Digital Marketing, Marketing, Communications, Business or a related discipline.
• 4–6 years of relevant digital marketing experience, preferably with experience in a senior executive, team lead or supervisory capacity.
• Strong hands-on experience in Meta Ads Manager and/or TikTok Ads. Experience with Google Ads is an advantage.
• Strong understanding of performance marketing, digital campaign optimisation, lead generation and conversion.
• Good knowledge of social media platforms and digital content planning.
• Experience with Google Analytics, Looker Studio or other digital analytics/reporting tools will be an advantage.
• Experience with e-commerce or marketplace platforms such as Shopee, Lazada or TikTok Shop is an advantage.
• Experience in CRM, customer retention or membership marketing is an advantage.
• Strong analytical, project management and stakeholder-management skills.

Responsibilities

• Develop and execute monthly, quarterly and campaign-based digital marketing plans aligned with business and brand objectives.
• Plan and manage digital campaigns across Meta, TikTok, Google and other digital channels.
• Monitor campaign performance and optimise campaigns to improve reach, leads, bookings, conversions and sales.
• Coordinate website, landing-page, online booking and digital platform updates.
• Coordinate digital campaigns across e-commerce and marketplace platforms such as Shopee, Lazada and TikTok Shop.
• Support CRM, loyalty, customer retention and reactivation campaigns.
• Work with internal teams to improve digital customer journeys, lead handling and conversion.
• Manage and coordinate digital agencies, freelancers, content creators, developers and other external partners.

Skills

Meta Ads Manager

TikTok Ads

Analytics

Project management

Stakeholder management

Education

Bachelor's Degree/Diploma in Digital Marketing, Marketing, Communications, Business

Tools

Google Analytics

Looker Studio

Shopee

Lazada

TikTok Shop

Job description

HerbaLine Global Wellness Group – Kota Kemuning, Selangor

We are looking for an experienced and commercially minded Assistant Manager – Digital Marketing to join HWG Group and drive the Group's digital marketing initiatives across selected brands and business divisions.

You will play a key role in planning, executing and optimising digital campaigns across social media, paid advertising, content, CRM, website, e-commerce and digital customer acquisition.

This is a hands-on role for someone who is comfortable working with data, campaigns, content and people — and who can translate digital performance into measurable business results.

You will work across a diverse portfolio covering beauty & wellness, F&B, hospitality, retail and e-commerce, giving you broad exposure to multi-brand digital marketing.

What You'll Do

Digital Marketing & Campaigns

• Develop and execute monthly, quarterly and campaign-based digital marketing plans aligned with business and brand objectives.
• Plan and manage digital campaigns across relevant platforms including Meta, TikTok, Google and other digital channels.
• Recommend appropriate channels, audience segments, campaign formats, budgets and digital approaches.
• Monitor campaign performance and continuously optimise campaigns to improve reach, leads, bookings, conversions and sales.
• Identify new digital opportunities based on market trends, customer behaviour and campaign performance.

Social Media & Content

• Manage and grow social media presence across platforms such as Facebook, Instagram, TikTok, YouTube and other relevant channels.
• Develop and maintain content calendars across assigned brands.
• Coordinate with designers, photographers, videographers, copywriters and content creators to deliver engaging digital content.
• Review digital content to ensure accuracy, brand consistency and alignment with campaign objectives.
• Monitor social engagement, customer feedback and content performance and recommend improvements.

Performance Marketing & Analytics

• Manage and optimise paid advertising campaigns within approved budgets.
• Monitor key performance indicators including ROAS, CPL, CPA, CTR, conversion rate and campaign revenue.
• Conduct audience, creative, placement and messaging tests to improve campaign performance.
• Analyse digital, website, CRM and e-commerce data to identify trends, opportunities and areas for improvement.
• Prepare regular performance reports and present actionable recommendations to management.

Website, E-Commerce & CRM

• Coordinate website, landing-page, online booking and digital platform updates.
• Support SEO initiatives and monitor website traffic, enquiries and conversion performance.
• Coordinate digital campaigns across e-commerce and marketplace platforms such as Shopee, Lazada and TikTok Shop.
• Support CRM, loyalty, customer retention and reactivation campaigns.
• Work with internal teams to improve digital customer journeys, lead handling and conversion.

Lead Generation & Conversion

• Develop digital initiatives to generate enquiries, bookings, appointments, purchases and membership registrations.
• Monitor lead quality, response time and conversion performance.
• Work closely with sales, customer service and outlet teams to identify and improve conversion gaps.
• Recommend improvements to landing pages, booking journeys, enquiry processes and follow-up activities.

Agency, Vendor & Team Coordination

• Manage and coordinate digital agencies, freelancers, content creators, developers and other external partners.
• Brief and monitor agencies and vendors to ensure quality, timelines and deliverables are met.
• Provide guidance to Digital Marketing Executives, Assistants, interns and other assigned team members.
• Support the development of digital marketing processes, templates, reporting and best practices.

What We're Looking For

• Bachelor's Degree/Diploma in Digital Marketing, Marketing, Communications, Business or a related discipline.
• 4–6 years of relevant digital marketing experience, preferably with experience in a senior executive, team lead or supervisory capacity.
• Strong hands-on experience in Meta Ads Manager and/or TikTok Ads. Experience with Google Ads is an advantage.
• Strong understanding of performance marketing, digital campaign optimisation, lead generation and conversion.
• Good knowledge of social media platforms and digital content planning.
• Experience with Google Analytics, Looker Studio or other digital analytics/reporting tools will be an advantage.
• Experience with e-commerce or marketplace platforms such as Shopee, Lazada or TikTok Shop is an advantage.
• Experience in CRM, customer retention or membership marketing is an advantage.
• Strong analytical, project management and stakeholder-management skills.
• Able to manage multiple campaigns and priorities in a fast-paced, multi-brand environment.
• Commercially minded, proactive and comfortable taking ownership of digital performance.
• Experience in beauty, wellness, F&B, hospitality, retail or other multi-outlet businesses will be an advantage.

Why Join HWG Group?

• Multi-brand exposure across beauty, wellness, F&B, hospitality and retail.
• Opportunity to take ownership of digital marketing initiatives across multiple business units.
• Work closely with senior marketing and business stakeholders.
• Hands-on exposure to performance marketing, CRM, e-commerce and digital transformation.
• Opportunity to build and develop a digital marketing function within a growing Group.

Interested candidates are encouraged to submit their updated CV together with examples of digital campaigns, portfolios or measurable campaign results where available.