Digital Adoption & Campaign Analyst

2201 United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

UOB United Overseas Bank Limited (UOB) in Kuala Lumpur is seeking a Strategic Marketing Communications professional to conceptualize plans to acquire and engage digital customers. You will define campaigns, manage cross-functional communications, and drive customer adoption across digital channels.

The role emphasizes data-driven decision making, campaign measurement, and cross-stakeholder collaboration with Compliance, Brand, and Channels to deliver consistent digital banking experiences.

Qualifications

• Strategic Marketing Communications focus for digital customer growth.
• Define and prioritize campaigns to improve digital engagement and conversion.
• Translate insights into actionable product improvements and customer experience enhancements.

Responsibilities

• Develop and manage campaigns for Mobile/Internet banking to drive adoption and usage.
• Provide regular regulatory and management reports and measure campaign success.
• Monitor and report on data-driven insights to optimize marketing initiatives.

Skills

Strategic Marketing Communications

Digital campaigns

Customer journey

Analytics

A/B testing

Reporting

Education

Bachelor

Tools

PowerPoint

Excel

Word

Qlik

Adobe Analytics

JIRA

Confluence

Job description

UOB United Overseas Bank Limited (UOB) in Kuala Lumpur is seeking a Strategic Marketing Communications professional to conceptualize plans to acquire and engage digital customers. You will define campaigns, manage cross-functional communications, and drive customer adoption across digital channels.

The role emphasizes data-driven decision making, campaign measurement, and cross-stakeholder collaboration with Compliance, Brand, and Channels to deliver consistent digital banking experiences.