Digital Usage Analyst

2201 United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

UOB United Overseas Bank Limited (UOB) in Kuala Lumpur is seeking a Strategic Marketing Communications professional to conceptualize plans to acquire and engage digital customers. You will define campaigns, manage cross-functional communications, and drive customer adoption across digital channels.

The role emphasizes data-driven decision making, campaign measurement, and cross-stakeholder collaboration with Compliance, Brand, and Channels to deliver consistent digital banking experiences.

Qualifications

• Strategic Marketing Communications focus for digital customer growth.
• Define and prioritize campaigns to improve digital engagement and conversion.
• Translate insights into actionable product improvements and customer experience enhancements.

Responsibilities

• Develop and manage campaigns for Mobile/Internet banking to drive adoption and usage.
• Provide regular regulatory and management reports and measure campaign success.
• Monitor and report on data-driven insights to optimize marketing initiatives.

Skills

Strategic Marketing Communications

Digital campaigns

Customer journey

Analytics

A/B testing

Reporting

Education

Bachelor

Tools

PowerPoint

Excel

Word

Qlik

Adobe Analytics

JIRA

Confluence

Job description

About UOB United Overseas Bank Limited (UOB)

is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Strategic Marketing Communications Able to conceptualize and create plans to acquire new digital customers, keep them active and engaged digitally. Define and prioritize campaigns and initiatives that improve digital engagement and conversion. Champion customer needs and translate insights into actionable product improvements. Manage customer communication by focusing on customer experience and user journey to drive digital adoption & usage; Responsible to ensure consistent quality execution all marketing initiatives.

Campaign Marketing (Mobile and Internet Banking)

Focus to drive, Mobile Banking (TMRW) on customer lifecycle from adoption to usage; Manage internal stakeholders & all bank channels eg Sales, Branches, Operations, Call Centre; Responsible to provide consistent reports (Regulatory & Management) and measure success. Liaise and work with various stakeholders (Legal, Compliance, Strategic Communications, Brand, Channels, Demand team, Vendor, T&O and etc) pertaining to the development and implementation of TMRW campaigns and communications. Compliance to Group, Local & Regulatory policies for Digital Banking. Implement and execute strategy to educate and train internal customer about TMRW services for them to provide the basic support to customer. Provide updates to senior management monthly or adhoc reports/presentation whenever necessary.

Data-Driven Decision Making

Use analytics to understand customer behaviour and product performance to refine marketing and communication strategy in order to drive better conversion. Conduct A/B testing and funnel tracking to draw learnings to plan for future campaigns / initiatives.

Others – Reporting and Monitoring

Monitor and support existing features in digital and mobile banking system. Support front-liners on any queries on the features/system functionality. Review guidelines (by Group/regulatory) to ensure in-compliance and monthly reporting.

Core Competencies (Technical Competencies)

Marketing Microsoft Office i.e. PowerPoint, Excel, Word Analytics tools e.g. Qlik, Adobe Analytics JIRA and Confluence

Additional Requirements

University-Bachelor

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.