Growth Marketing Lead – Campaigns & ROI

2201 United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

United Overseas Bank Malaysia invites a marketing professional to lead integrated campaigns across digital, traditional, and event channels in Kuala Lumpur. You will align with business objectives and target segments to drive growth.

Collaborating with product, sales and external agencies, you will manage budgets, oversee collateral development, analyze campaign performance, report insights, and mentor a marketing team while ensuring regulatory compliance and brand consistency.

Qualifications

• Experience in integrated marketing campaigns across multiple channels.
• Ability to manage budgets and demonstrate ROI.

Responsibilities

• Develop and execute integrated marketing campaigns across channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events.
• Conduct market research and competitor analysis to identify opportunities and inform strategies.
• Manage the marketing budget effectively and demonstrate ROI on initiatives.
• Collaborate with product teams, sales, and internal stakeholders to support launches, targets and growth.
• Oversee the development of marketing collateral, ensuring brand consistency and regulatory adherence.
• Monitor, analyze, and report on campaign performance, providing insights for improvement.
• Manage relationships with external agencies, vendors, and partners for timely delivery of activities.
• Lead and mentor a team of marketing professionals (if applicable) to foster high performance.

Job description

United Overseas Bank Malaysia invites a marketing professional to lead integrated campaigns across digital, traditional, and event channels in Kuala Lumpur. You will align with business objectives and target segments to drive growth.

Collaborating with product, sales and external agencies, you will manage budgets, oversee collateral development, analyze campaign performance, report insights, and mentor a marketing team while ensuring regulatory compliance and brand consistency.