Business Development Manager, Emerging Enterprise

2201 United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 120,000 - 150,000; Full time

Job summary

United Overseas Bank Malaysia invites a marketing professional to lead integrated campaigns across digital, traditional, and event channels in Kuala Lumpur. You will align with business objectives and target segments to drive growth.

Collaborating with product, sales and external agencies, you will manage budgets, oversee collateral development, analyze campaign performance, report insights, and mentor a marketing team while ensuring regulatory compliance and brand consistency.

Qualifications

• Experience in integrated marketing campaigns across multiple channels.
• Ability to manage budgets and demonstrate ROI.

Responsibilities

• Develop and execute integrated marketing campaigns across channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events.
• Conduct market research and competitor analysis to identify opportunities and inform strategies.
• Manage the marketing budget effectively and demonstrate ROI on initiatives.
• Collaborate with product teams, sales, and internal stakeholders to support launches, targets and growth.
• Oversee the development of marketing collateral, ensuring brand consistency and regulatory adherence.
• Monitor, analyze, and report on campaign performance, providing insights for improvement.
• Manage relationships with external agencies, vendors, and partners for timely delivery of activities.
• Lead and mentor a team of marketing professionals (if applicable) to foster high performance.

Job description

Company

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

• Develop and execute integrated marketing campaigns across various channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events, aligned with business objectives and target audience segments.
• Conduct market research and competitor analysis to identify new opportunities, understand customer needs, and stay abreast of industry trends to inform marketing strategies.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and demonstrable ROI on marketing initiatives.
• Collaborate closely with product teams, sales, and other internal stakeholders to ensure marketing efforts support product launches, sales targets, and overall business growth.
• Oversee the development of compelling marketing collateral, including brochures, presentations, website content, and advertising materials, ensuring brand consistency and adherence to regulatory guidelines.
• Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage relationships with external agencies, vendors, and partners to ensure timely and high-quality execution of marketing activities.
• Ensure all marketing activities comply with relevant financial regulations, internal policies, and ethical standards.
• Lead and mentor a team of marketing professionals (if applicable), fostering a collaborative and high-performing environment.

Additional Requirements.

• Be a Part of the UOB Family
• UOB is an equal opportunity employer.
• UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors.
• All employment decisions at UOB are based on business needs, job requirements and qualifications.
• If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Additional Company Information

UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings.

With a global network of more than 500 branches and offices across 19 countries in Asia Pacific, Europe and North America, in Asia we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.