Dealer Network Development Manager

Hap Seng Trucks Distribution Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Hap Seng Trucks Distribution Sdn Bhd is seeking a seasoned dealer sales strategist to drive national sales targets and develop dealer development plans across Malaysia. You will monitor dealer performance via KPIs and coordinate with internal teams to align operations and deliver on market demand.

The role emphasizes fleet sales leadership, market intelligence, and the ability to craft discount proposals while guiding dealers in fleet accounts and performance tracking.

Qualifications

• Bachelor's degree in Business, Marketing, Automotive, or related field.
• Minimum 5 years of experience in the automotive industry, preferably in key accounts or dealer management.
• Strong product knowledge in Commercial Vehicles or logistics.
• Excellent organizational and time management skills, able to prioritize and perform under pressure.
• Ability to work independently while contributing as part of a team.
• Strong interpersonal and communication skills.

Responsibilities

• Formulate and execute dealer sales strategies to achieve national sales targets.
• Develop and implement dealer development plans to strengthen dealer capabilities and sales effectiveness.
• Conduct market analysis to identify growth opportunities and allocate dealer-specific targets.
• Drive retail and wholesale sales performance with timely vehicle delivery.
• Collaborate with Logistics, After-Sales, Finance, Assembly, and Marketing for operational alignment.
• Lead fleet sales nationwide and grow fleet business and market penetration.
• Prepare discount proposals for fleet customers and guide dealers in fleet account management.

Skills

Dealer management

Market analysis

Fleet sales

Negotiation

Education

Bachelor's degree

Job description

Formulate and execute dealer sales strategies to achieve national sales targets, with continuous monitoring of dealer performance using defined KPIs.

Develop and implement dealer development plans to strengthen dealer capabilities and overall sales effectiveness.

Conduct market analysis to identify growth opportunities and allocate dealer-specific sales targets accordingly.

Drive retail and wholesale sales performance, ensuring timely vehicle delivery and alignment with market demand.

Leverage market intelligence and data insights to support sales planning, dealer engagement and future business expansion.

Work closely with internal stakeholders including Logistics, After-Sales, Finance, Assembly (Pekan plant) and Marketing to ensure operational alignment and smooth execution.

Manage inventory levels to support sales fulfilment and oversee CKD kit ordering to maintain optimal stock availability.

Lead fleet sales activities nationwide and implement strategic action plans to grow fleet business and market penetration.

Partner with Finance & Controlling to prepare support packages and discount proposals for fleet customers, and guide dealers in managing fleet accounts and performance tracking.

Act as the local liaison with MFTBC's International Fleet Sales (IFS) department for international fleet customers operating in Malaysia.

Identify key competitor fleet accounts and develop targeted conquest strategies, with clear objectives and performance milestones aligned with senior management.

Job Requirements

At least Bachelor's degree in Business Administration, Marketing, Automotive, Mechanical Engineering, or a related field.

Minimum 5 years of experience in Automotive industry, preferably in key accounts management or dealer’s management.

Good product knowledge in Commercial Vehicles or logistics industry.

Excellent organizational and time management skills, with the ability to prioritize tasks and perform effectively under pressure.

Strong ability to work independently while also contributing as a team player.

Good problem-solving and decision-making skills, with a proactive approach to challenges.

Strong interpersonal and communication skills.

Hap Seng Consolidated Berhad (“HSCB”) is a public company listed on the Main Market of Bursa Malaysia Securities Berhad. HSCB is a diversified group with six core businesses namely plantation, property, credit financing, automotive, trading and building materials.

Progressive and forward-looking, the Group’s emphasis on value creation, operational excellence and sustainability has enabled the Group to consistently deliver value to our shareholders.