Deputy Manager, Marketing - After Sales

Hap Seng Trucks Distribution Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Hap Seng Trucks Distribution Sdn Bhd is seeking a Deputy Manager, Marketing - After Sales to lead after-sales marketing initiatives for our Commercial Vehicle business, working closely with dealers to drive performance and customer retention across the network.

You will develop and implement service marketing strategies, plan campaigns, promotions and maintenance programs to support dealers and drive after-sales growth. Strong stakeholder management and communication skills are essential.

Qualifications

• Diploma or Degree in Marketing, Business, Automotive or related field.
• At least five years of relevant experience in marketing or after-sales, preferably within the Automotive or Commercial Vehicles industry.
• Proven experience in planning and executing marketing campaigns and customer engagement initiatives.
• Strong communication, analytical and stakeholder management skills.
• Proficient in Microsoft Office with strong presentation skills.
• Good command of English and Bahasa Melayu, both written and spoken.

Responsibilities

• Develop and implement service marketing strategies to support after-sales growth across the dealer network.
• Plan and manage service campaigns, parts promotions and maintenance programs to support dealers in driving after-sales business.
• Work closely with dealer partners to ensure effective implementation of national service marketing initiatives.
• Develop customer engagement initiatives targeting fleet operators to encourage repeat servicing within the authorised dealer network.
• Support promotion of maintenance packages, service contracts and value-added after-sales programs for commercial vehicle customers.
• Monitor dealer after-sales performance and campaign effectiveness, identifying opportunities to improve service retention and parts sales.
• Conduct market and competitor analysis to strengthen service offerings and customer value proposition.
• Collaborate with sales, parts and dealer development teams to align service initiatives with overall business objectives.
• Prepare reports and insights on campaign performance and dealer after-sales trends for management review.
• Promotional campaign design is created using Daimler / MFTBC format and standards.

Skills

Campaign planning

Customer engagement

Stakeholder management

Presentation skills

MS Office

English

Bahasa Melayu

Education

Marketing/Business/Auto degree

Job description

We are looking for a Deputy Manager, Marketing - After Sales to lead after-sales marketing initiatives for our Commercial Vehicle business, working closely with dealers to drive performance, customer retention and overall growth across the network.

Job Responsibilities:

Develop and implement service marketing strategies to support after-sales growth across the dealer network.

Plan and manage service campaigns, parts promotions and maintenance programs to support dealers in driving after-sales business.

Work closely with dealer partners to ensure effective implementation of national service marketing initiatives.

Develop customer engagement initiatives targeting fleet operators to encourage repeat servicing within the authorised dealer network.

Support promotion of maintenance packages, service contracts and value-added after-sales programs for commercial vehicle customers.

Monitor dealer after-sales performance and campaign effectiveness, identifying opportunities to improve service retention and parts sales.

Conduct market and competitor analysis to strengthen service offerings and customer value proposition.

Collaborate with sales, parts and dealer development teams to align service initiatives with overall business objectives.

Prepare reports and insights on campaign performance and dealer after-sales trends for management review.

Promotional campaign design is created using Daimler / MFTBC format and standards.

Requirements:

Diploma or Degree in Marketing, Business, Automotive or related field.

At least seven (5) years of relevant experience in marketing or after-sales, preferably within the Automotive or Commercial Vehicles industry.

Proven experience in planning and executing marketing campaigns and customer engagement initiatives.

Strong communication, analytical and stakeholder management skills.

Proficient in Microsoft Office with strong presentation skills.

Good understanding of after-sales operations and dealer network environment will be an advantage.

Good command of English and Bahasa Melayu, both written and spoken.

Ability to work with multiple stakeholders and drive initiatives across dealer network.

Hap Seng Consolidated Berhad (“HSCB”) is a public company listed on the Main Market of Bursa Malaysia Securities Berhad. HSCB is a diversified group with six core businesses namely plantation, property, credit financing, automotive, trading and building materials.

Progressive and forward-looking, the Group’s emphasis on value creation, operational excellence and sustainability has enabled the Group to consistently deliver value to our shareholders.

Hap Seng Consolidated Berhad (“HSCB”) is a public company listed on the Main Market of Bursa Malaysia Securities Berhad. HSCB is a diversified group with six core businesses namely plantation, property, credit financing, automotive, trading and building materials.

Progressive and forward-looking, the Group’s emphasis on value creation, operational excellence and sustainability has enabled the Group to consistently deliver value to our shareholders.