Data Analyst - Retail Marketing (Financial Control, Loyalty & Engagement)

AEON Co. (M) Bhd.; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

AEON Malaysia is seeking a Data Analyst for Retail Marketing (Financial Control, Loyalty & Engagement) to analyse loyalty program and customer data, identifying trends and opportunities to enhance retention.

The role involves monitoring activations, promotions, and campaigns with metrics like active membership and average basket size, and developing dashboards for management decision-making.

Qualifications

• 1 year of working experience minimum; fresh graduates welcome.
• Good understanding of using Excel for data management.
• Additional data skills are an advantage: Power BI, Python, Tableau.

Responsibilities

• Analyse loyalty programme and customer data to identify purchasing trends, member behaviour and opportunities to strengthen customer retention.
• Monitor member activations, festive promotions and campaigns using key metrics such as active membership, member sales and average basket size.
• Evaluate activation performance for new store openings and renovations to improve campaign effectiveness.
• Analyse campaigns with financial institutions to assess sales contributions and ROI.
• Develop and maintain dashboards and reports to support campaign monitoring and decision-making.
• Segment members by demographics and engagement to support targeted marketing campaigns.
• Ensure data accuracy by validating records and coordinating corrections with relevant teams.

Skills

Data analysis

Excel proficiency

Education

Bachelor's degree in Statistics, Actuarial or related field

Tools

Power BI

Python

Tableau

Job description

Data Analyst - Retail Marketing (Financial Control, Loyalty & Engagement)

Analyse loyalty programme and customer data to identify purchasing trends, member behaviour and opportunities to strengthen customer retention.

Monitor member activations, festive promotions and tactical campaigns using key metrics such as active membership, member sales, transaction volume and average basket size.

Evaluate member activation performance for new store openings and renovated store reopenings, providing insights to improve campaign effectiveness.

Analyse campaigns with financial institutions and business partners to assess sales contributions, customer engagement and return on investment.

Assess the impact of in-store promotions and marketing activities on customer purchasing behaviour and sales performance.

Develop and maintain dashboards and reports to support campaign monitoring and management decision-making.

Segment members based on demographics, purchasing behaviour and engagement levels to support targeted marketing campaigns.

Ensure data accuracy by validating system records, investigating discrepancies and coordinating corrections with relevant teams.

Requirements

Degree in Statistic, Actuarial or any related field.

Minimum 1 year of working experience. Fresh graduates are welcome to apply for this position

Good understanding of using Excel for Data management.

Additional skills related to Data is an added advantage (Power Bi, Python, Tableau)

AEON Malaysia is a leading retail company offering a wide variety of products and services. Our stores provide groceries, home goods like electronics, furniture, and bedding, as well as fashion items. We also offer services such as credit and loyalty programs, financial services, and online shopping.

With over 30 locations across Malaysia, AEON is dedicated to ensuring customer happiness and satisfaction. We focus on creating a friendly and welcoming shopping environment, supported by knowledgeable staff who are ready to assist with any needs.

As a pioneer in the Malaysian retail industry, AEON plays a significant role in shaping shopping experiences

Committed to Customer Satisfaction