Retail Data Analyst: Loyalty & Campaign Insights

AEON Co. (M) Bhd.; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

AEON Malaysia is seeking a Data Analyst for Retail Marketing (Financial Control, Loyalty & Engagement) to analyse loyalty program and customer data, identifying trends and opportunities to enhance retention.

The role involves monitoring activations, promotions, and campaigns with metrics like active membership and average basket size, and developing dashboards for management decision-making.

Qualifications

• 1 year of working experience minimum; fresh graduates welcome.
• Good understanding of using Excel for data management.
• Additional data skills are an advantage: Power BI, Python, Tableau.

Responsibilities

• Analyse loyalty programme and customer data to identify purchasing trends, member behaviour and opportunities to strengthen customer retention.
• Monitor member activations, festive promotions and campaigns using key metrics such as active membership, member sales and average basket size.
• Evaluate activation performance for new store openings and renovations to improve campaign effectiveness.
• Analyse campaigns with financial institutions to assess sales contributions and ROI.
• Develop and maintain dashboards and reports to support campaign monitoring and decision-making.
• Segment members by demographics and engagement to support targeted marketing campaigns.
• Ensure data accuracy by validating records and coordinating corrections with relevant teams.

Skills

Data analysis

Excel proficiency

Education

Bachelor's degree in Statistics, Actuarial or related field

Tools

Power BI

Python

Tableau

Job description

AEON Malaysia is seeking a Data Analyst for Retail Marketing (Financial Control, Loyalty & Engagement) to analyse loyalty program and customer data, identifying trends and opportunities to enhance retention.

The role involves monitoring activations, promotions, and campaigns with metrics like active membership and average basket size, and developing dashboards for management decision-making.