Data Analyst, Campaign Analytics & Campaign Journeys

Alliance Bank; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Alliance Bank is seeking a Data Analyst for Campaign Analytics & Campaign Journeys to drive data-driven engagement across the customer lifecycle. You will work closely with Business, Analytics, Data Science and Technology teams to create highly personalized, predictive journeys and optimize campaigns.

Responsibilities include leading end-to-end journey management, advising on audience targeting and personalization, and delivering performance insights to senior management.

Qualifications

• Bachelor's degree in statistics/science/economics or related field.
• 3-6 years of campaign analytics or related experience.
• Advanced SQL, Python, R, SAS skills.
• Experience with campaign management, CRM, and journey orchestration platforms.
• Experience with Power BI, Tableau or similar.

Responsibilities

• Lead end-to-end customer journey and campaign management from identification to post-campaign analysis.
• Advise stakeholders on audience selection, personalization, and optimization.
• Develop performance reporting and present actionable insights to stakeholders.
• Bridge Business, Analytics, Data Science and Technology teams to align journeys.
• Handle ad-hoc tasks as assigned by management.

Skills

Advanced SQL

Python

R

SAS

Education

Bachelor's Degree

Tools

Power BI

Tableau

Job description

Data Analyst, Campaign Analytics & Campaign Journeys

Play a key role in the transformation from traditional campaign management into always-on, event-triggered customer journeys, hyper personalization and advanced analytics-led decisioning.

Responsible for the design, optimization, and performance management of data-driven customer engagement strategies across the customer lifecycle. This role serves as the bridge between Business, Analytics, Data Science and Technology teams to ensure customer journeys are highly personalized, predictive, and outcome-focused.

Lead end-to-end customer journey and campaign management, from opportunity identification and stakeholder engagement through execution, tracking, fulfillment, and post-campaign analysis

Advise business stakeholders on target audience selection, contact strategies, personalization opportunities, and campaign optimization approaches.

Develop performance reporting and present actionable insights and recommendations to stakeholders and senior management

Any other adhoc tasks as per assigned by the management.

About you

Bachelor's Degree in Statistics, Data Science, Mathematics, Economics, Business Analytics, Computer Science, Marketing, or related disciplines

3-6 years of experience in campaign analytics, CRM, customer engagement, decision management, marketing analytics, customer lifecycle management, or related fields

Advanced SQL, Python, R, SAS capabilities

Experience with campaign management, CRM, and journey orchestration platforms

Experience with visualization and reporting tools such as Power BI, Tableau, or similar

Strong understanding of customer lifecycle management and decisioning frameworks