Campaign Analytics & Journeys Data Analyst

Alliance Bank Malaysia Berhad; Kuala Lumpur; On-site; MYR 90,000 - 170,000; Full time

Job summary

Alliance Bank Malaysia Berhad is seeking a Data Analyst for Campaign Analytics & Campaign Journeys to drive the transformation toward always-on, event-triggered customer journeys, hyper-personalization and analytics-led decisioning.

You will design, optimize and manage data-driven engagement strategies across the customer lifecycle, bridging Business, Analytics, Data Science and Technology to ensure personalized, predictive journeys and measurable outcomes.

Qualifications

• Bachelor's Degree in Statistics, Data Science, Mathematics, Economics, Business Analytics, Computer Science, Marketing, or related disciplines
• 3-6 years of experience in campaign analytics, CRM, customer engagement, decision management, marketing analytics, customer lifecycle management, or related fields
• Advanced SQL, Python, R, SAS capabilities
• Experience with campaign management, CRM, and journey orchestration platforms
• Experience with visualization and reporting tools such as Power BI, Tableau, or similar
• Strong understanding of customer lifecycle management and decisioning frameworks

Responsibilities

• Lead end-to-end customer journey and campaign management, from opportunity identification and stakeholder engagement through execution, tracking, fulfillment, and post-campaign analysis
• Advise business stakeholders on target audience selection, contact strategies, personalization opportunities, and campaign optimization approaches
• Develop performance reporting and present actionable insights and recommendations to stakeholders and senior management
• Any other adhoc tasks as per assigned by the management

Skills

Campaign analytics

Stakeholder engagement

Data visualization

Education

Bachelor's degree in Statistics/Data Science/Mathematics

Tools

SQL

Python

R

SAS

Power BI

Tableau

Job description

Alliance Bank Malaysia Berhad is seeking a Data Analyst for Campaign Analytics & Campaign Journeys to drive the transformation toward always-on, event-triggered customer journeys, hyper-personalization and analytics-led decisioning.

You will design, optimize and manage data-driven engagement strategies across the customer lifecycle, bridging Business, Analytics, Data Science and Technology to ensure personalized, predictive journeys and measurable outcomes.