Executive, Personal Financial Services (Business Campaigns & Analytics)

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Hong Leong Bank Berhad invites applications for a data analytics-focused role in Kuala Lumpur. The position involves applying quantitative methods to manage and analyze large datasets, deriving insights, and presenting findings for management.

You will leverage SQL, SAS, R, and Python to design analyses, build analytics models, and support campaigns aimed at increasing sales, profitability, and customer retention.

Qualifications

• Experience using SQL, SAS, R, Python to design analyses and measure key metrics.
• Ability to use data mining techniques and analytics to build models and identify opportunities.
• Translate business requirements into data models and understand Leads, Channel & Campaign Management.

Responsibilities

• Apply quantitative methods to manage and analyze large datasets, conduct analysis, formulate insights, and summarize findings for management.
• Use data mining techniques and programming skills to build analytics models to identify business opportunities and improve predictive ability.
• Support product teams to identify acquisition and sales growth opportunities and develop strategies to increase sales, profitability, customer retention, and cross-sell through marketing campaigns & analytics.
• Translate business requirements into conceptual, logical, and physical data models. Must also understand and articulate the processes, concepts, and components of Leads, Channel & Campaign Management.

Skills

SQL

SAS

R

Python

Job description

If you are looking to excel and make a difference, take a closer look at us…

Functional (job responsibilities)

Apply quantitative methods to manage and analyze large datasets, conduct analysis, formulate insights, and summarize findings for management.

• Utilize SQL, SAS, R, Python, and other analytical tools to design analyses and measure key metrics.
• Use data mining techniques and programming skills to build analytics models to identify business opportunities and improve predictive ability.
• Support product teams to identify acquisition and sales growth opportunities and develop strategies to increase sales, profitability, customer retention, and cross-sell through marketing campaigns & analytics.
• Translate business requirements into conceptual, logical, and physical data models. Must also understand and articulate the processes, concepts, and components of Leads, Channel & Campaign Management.

Organizational (organizational responsibilities)

To ensure alignment to the Division and Bank’s strategic intent and goals for each Financial Year.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.