Manager, Deposit, Campaign & Analytics

Hong Leong Bank Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Hong Leong Bank Berhad in Malaysia invites applications for an experienced analytics leader to optimize business processes through data-driven insights. You will guide a team of analysts, develop training materials, and ensure data integrity across CRM and marketing platforms.

The role focuses on campaign design, customer journey optimization, and performance reporting, with strong emphasis on translating complex data into actionable business strategy for senior management.

Qualifications

• Degree in a quantitative field.
• 7+ years of employment experience improving business processes.
• Strong analytical ability with data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Lead analytics initiatives to optimize campaigns.
• Mentor analysts and develop training materials.
• Ensure data integrity across CRM and marketing platforms.
• Translate insights into senior-management recommendations.

Skills

Data analytics

Stakeholder communication

Leadership

Process improvement

Education

Degree in quantitative field

Tools

SQL

Python

Tableau

UiPath / RPA

Job description

Deep dive into our bank products & channel to understand how the business is run.

Identify gaps in current workflow and implement smarter and faster ways to achieve business goals through data driven insights.

Team Development and “Specialist” Training

Act as the primary subject matter expert for the team, moving them away from general processing toward specialized product knowledge.

Create and maintain training materials, cheat sheets and best practice guides.

Operational Oversight

Pipeline Management: Monitor daily request volumes and build prioritization based on impact to business goals. Ensure team is meeting turnaround times without sacrificing quality.

Serve as first point of contact for complex business problems.

Campaign Execution & Management:

Lead the campaign design based on data driven insights to achieve business goals.

Manage campaign calendars, ensure timely delivery and accuracy

Customer Journey Optimization:

Implement improvements to onboarding flows, activation series, re‑engagement campaigns, and win‑back programs.

Monitor customer behavior data to identify patterns and suggest proactive interventions to improve engagement and reduce churn.

Performance Monitoring & Reporting:

Track, analyze, and report on campaign performance metrics (e.g., open rates, click‑through rates, conversion rates, churn rates, engagement levels).

Provide regular insights and recommendations to business teams for campaign optimization and strategy refinement.

Contribute to the development of customer lifecycle dashboards.

Data & System Management:

Ensure data integrity and accuracy within CRM and marketing automation platforms.

Assist in troubleshooting issues related to campaign deployment or data flow.

Stay updated on platform features and best practices to maximize tool utilization.

Managerial (team/group responsibilities)

Guide, mentor and coach team members on activities/initiatives to build up knowledge and experience on applicable laws, rules, regulations and guidelines.

Manage the relationship with all stakeholders.

Organizational (organizational responsibilities)

Ensure that a sound ML/FT compliance is in place for the Group.

Education/Qualification

Degree in a quantitative field, such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.

7 years & more of employment experience on improving business processes through human capital & technology.

Possess a strong analytical background that can translate insights into business strategy. Comfortable working with data and making data‑driven decisions utilizing multiple sources of information.

Ability to succinctly articulate and visualize analytical findings to senior management. Good interpersonal, communication skill and strong influencing ability is highly crucial.

Familiarity with project management frameworks, and proven work experience in leading a team of analysts.

Experience in SQL, Python AI/ML development, Tableau, UiPath & RPA, is a long‑term advantage.

Track record of driving business value through the integration of data analytics and business strategies, resulting in improved operational efficiency, revenue growth, and competitive advantage.

Ability to juggle multiple work streams, filter, evaluate, and priorities solutions.

Thrive in a fast paced, dynamic environment, and is a collaborative team player.

Comfortable working with tight deadlines, with a strong attention to detail.

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.

HONG LEONG GROUP PERSONAL DATA POLICY

Hong Leong Group use personal data in accordance with the Hong Leong Group Privacy Notice (New Applicants) which can be found at http://www.hongleong.com/download/HLG_Privacy_Notice_New_Applicants.pdf

By providing to us your personal data, you hereby consent to the processing of your personal data with the said Privacy Notice.