CRM & Digital Marketing Specialist (Education)

Stonyhurst International School, Penang; Penang; On-site; MYR 72,000 - 108,000; Full time

Benefits offered by this job

Annual Leave

Medical Coverage

Group Insurance

Company Events

Job summary

Stonyhurst International School Penang seeks a Digital Marketing & CRM Specialist to drive school digital marketing, campaigns and CRM. You will support analytics, lead tracking, and performance measurement to ensure marketing activity aligns with enrolment goals.

The role requires collaboration with agencies and internal teams to optimise campaigns and data accuracy. Key duties include managing digital media, implementing tracking, maintaining CRM data in OpenApply, and producing

Qualifications

• Digital marketing knowledge is required.
• CRM and data management experience
• Analytical, data-driven mindset for reporting metrics
• Organised and proactive with strong communication

Responsibilities

• Coordinate Google, Meta and other digital ad campaigns.
• Implement and maintain campaign tracking and reporting.
• Support OpenApply CRM setup, data capture and lead management.
• Develop monthly marketing performance reports and dashboards.
• Monitor website analytics, SEO, and landing page performance.
• Coordinate with agencies and internal stakeholders for aligned campaigns.
• Assist with school events and other marketing activities as needed.

Skills

Digital marketing knowledge

CRM management

Analytics

Organised and proactive

Communication & teamwork

Job description

Stonyhurst International School Penang seeks a Digital Marketing & CRM Specialist to drive school digital marketing, campaigns and CRM. You will support analytics, lead tracking, and performance measurement to ensure marketing activity aligns with enrolment goals.

The role requires collaboration with agencies and internal teams to optimise campaigns and data accuracy. Key duties include managing digital media, implementing tracking, maintaining CRM data in OpenApply, and producing