Media Specialist cum Marketing

Invictus Spring Hills, Bandar Seri Alam; Masai; On-site; MYR 36,000 - 72,000; Full time

Job summary

Invictus Spring Hills Bandar Seri Alam seeks a Social Media Specialist / Designer to plan, implement and monitor the company’s social media strategy, aiming to raise brand awareness and generate leads for Repton School’s markets.

You will manage platforms, create original content, and collaborate on marketing plans while analysing performance data and leveraging PPC, email, and influencer campaigns to drive engagement.

Qualifications

• Bachelor degree in Multimedia/Digital Marketing or related field.
• Demonstrable experience in building effective media campaigns.
• Strong English/Malay communication skills, other languages a plus.

Responsibilities

• Plan, implement and monitor social media strategy.
• Create high-quality content (posts, videos, images) for social platforms.
• Develop engaging content for scheduled posts.
• Stay updated with social media best practices and tech.
• Collaborate to develop marketing and engagement plans.
• Develop, implement and manage social media strategy.
• Track data, analyze and report on performance.
• Shoot, edit and produce video and graphic content.
• Run digital marketing campaigns (paid, PPC, SEM, email).
• Use Google Analytics and platform insights to monitor performance.

Skills

Social media management

Content creation

Video production

Analytics and reporting

English/Malay communication

Project management

Education

Bachelor degree in Multimedia/Digital Marketing

Tools

Google Analytics

LinkedIn Insights

Facebook Insights

SEO tools

Job description

Social Media Specialists / Designer are responsible for planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts, generating leads and enrolments. The job-holder is responsible for driving Repton School's effort to position itself as a visionary leader and potential in its emerging market(s) and to achieve its revenue goals.

Key responsibilities

Manage and oversee social media platforms and content of the organization

Create relevant, original, high-quality content (posts, videos, images) for all relevant social media platforms

Develop engaging, creative, innovative content for regularly scheduled posts

Keep up to date with latest social media best practices and technologies

Collaborate with cross-functional teams to develop marketing, communications and customer engagement plans that leverage the social media space to increase brand awareness

Develop, implement and manage social media strategy

Track data, analyse and assist in reporting social media performance and website performance

Shoot, edit, and produce video and graphic contents for social media

Run and manage Digital Marketing campaigns from Social Marketing (Paid lead gen, KOL influencers) / Performance Marketing (Pay-per-Click (PPC), Paid Programmatic, SEM, Display), Email Marketing and Digital Media Outreach campaigns

Use analytical tools such as Google Analytics, LinkedIn and Facebook Insights to monitor and evaluate the school's website traffic, social media presence and performance

About you

Minimum Bachelor degree qualification in Multimedia/ Digital Marketing or related field

Preferably with at least 2-4 years of related working experience in school or private education organization environment

Demonstrable experience with building effective media campaigns

Strong oral and written communication skills particularly in the English/Malay Language. Ability to speak in third languages will be advantage.

Excellent ability to manage multiple projects and prioritize them

Have Digital Marketing knowledge e.g. PPC, SEM, SEO, Programmatic advertising

Strong organizational and time management skills

Be able to interpret data and is familiar with analytics

Be able to work independently as well as with a team

Have a determined attitude to work and learning