Digital Marketing & CRM Specialist

Stonyhurst International School, Penang; Penang; On-site; MYR 72,000 - 108,000; Full time

Benefits offered by this job

Annual Leave

Medical Coverage

Group Insurance

Company Events

Job summary

Stonyhurst International School Penang seeks a Digital Marketing & CRM Specialist to drive school digital marketing, campaigns and CRM. You will support analytics, lead tracking, and performance measurement to ensure marketing activity aligns with enrolment goals.

The role requires collaboration with agencies and internal teams to optimise campaigns and data accuracy. Key duties include managing digital media, implementing tracking, maintaining CRM data in OpenApply, and producing

Qualifications

• Digital marketing knowledge is required.
• CRM and data management experience
• Analytical, data-driven mindset for reporting metrics
• Organised and proactive with strong communication

Responsibilities

• Coordinate Google, Meta and other digital ad campaigns.
• Implement and maintain campaign tracking and reporting.
• Support OpenApply CRM setup, data capture and lead management.
• Develop monthly marketing performance reports and dashboards.
• Monitor website analytics, SEO, and landing page performance.
• Coordinate with agencies and internal stakeholders for aligned campaigns.
• Assist with school events and other marketing activities as needed.

Skills

Digital marketing knowledge

CRM management

Analytics

Organised and proactive

Communication & teamwork

Job description

Stonyhurst International School Penang combines academic excellence with a deep commitment to personal growth. Inspired by the Jesuit principle of cura personalis—care for the whole person, we ensure every pupil receives the individual attention and support needed to flourish.

Located on 4.3 acres of coastal land with direct beach access, our purpose-built campus offers world-class facilities, including a 530-seat auditorium, music and dance studios, science laboratories, two libraries, an Astroturf field, and swimming pools. These exceptional spaces support creative, dynamic teaching and learning.

Our vibrant, inclusive community represents over 30 nationalities, welcoming pupils of all faiths and backgrounds. We celebrate Malaysia’s cultural richness, integrating values education, community service, and a broad co-curricular programme that fosters leadership, compassion, and a sense of belonging.

Opened in 2022, Stonyhurst International School Penang is more than a place to work—it’s a community where teachers inspire pupils to become confident, compassionate, and curious learners, ready to make a positive impact on the world.

Job Role

The Digital Marketing & CRM Specialist is responsible for supporting the School's digital marketing, marketing technology, CRM, analytics and performance measurement functions. The role ensures that digital marketing activities are appropriately tracked and that marketing performance can be evaluated against lead generation and enrolment objectives.

Key Responsibilities

Digital Marketing & Paid Media

Coordinate Google, Meta and other approved digital advertising campaigns.

Work closely with appointed digital marketing agencies and external specialists.

Develop clear campaign briefs covering objectives, target audiences, messaging, budgets and expected outcomes.

Monitor campaign performance and recommend opportunities for optimisation.

Support digital campaigns for Open Days, admissions campaigns and other key School initiatives.

Campaign Tracking & Performance

Implement and maintain appropriate campaign tracking, including UTM structures.

Track enquiries and leads by source, channel and campaign.

Monitor key performance indicators including Cost per Lead (CPL), Cost per Acquisition (CPA), conversion rates and other relevant metrics.

Evaluate campaign effectiveness and marketing ROI.

Prepare regular performance reports with clear insights and recommendations.

Maintain clear tracking standards across marketing campaigns to ensure consistent reporting of lead sources and campaign performance.

CRM & OpenApply

Support the implementation, management and ongoing development of OpenApply as the School’s admissions and marketing CRM.

Ensure enquiry, lead source and marketing data is captured accurately and consistently.

Monitor prospective families through the marketing and admissions funnel.

Work closely with Admissions to maintain data quality and improve CRM processes.

Support the development of CRM reporting, segmentation and lead management processes.

Maintain accurate marketing databases, lead source information and communication preferences.

Ensure marketing data, consent records and communications are managed in line with School policies and applicable data protection requirements.

Marketing Analytics & Reporting

Monitor the marketing funnel from enquiry through to application and enrolment.

Develop and maintain monthly marketing performance reports and dashboards.

Analyse campaign, channel and conversion trends to identify areas for improvement.

Provide data and insights to support marketing planning, budget allocation and decision-making.

Maintain accurate historical marketing data for benchmarking and year-on-year comparison.

Website Analytics & SEO

Monitor website traffic, user behaviour, traffic sources and conversion performance.

Track the performance of key campaigns and admissions landing pages.

Support SEO initiatives, keyword monitoring and reporting.

Identify opportunities to improve website conversion, lead generation and user experience.

Work with relevant internal teams and external partners on website performance improvements.

Develop and support automated email journeys for prospective families at different stages of the admissions funnel.

Support audience segmentation and targeted communications.

Monitor email performance including open rates, click-through rates and conversions.

Work with Marketing and Admissions to continuously improve lead nurturing communications.

Agency & Stakeholder Coordination

Coordinate with digital agencies and external partners on campaigns, reporting and optimisation.

Monitor agency deliverables and ensure agreed KPIs, timelines and reporting requirements are met.

Review agency reports and translate findings into clear internal recommendations.

Coordinate closely with Marketing and Admissions to ensure campaigns, lead management and reporting are aligned.

Other Responsibilities

Undertake other marketing-related duties as reasonably assigned by the Head of Marketing, including providing support for School events and marketing activities outside normal working hours when required.

Digital marketing knowledge

CRM and data management

Analytical and results-driven

Organised and proactive

Good communication and teamwork

Benefits & Others

18 days Annual Leave, Shorter Working Hours on School Holidays, Unlimited Medical Coverage, Family Medical Treatment & Hospitalization, Group Insurance, Bonus, Parking, Regular Hours, Mondays - Fridays, Formal and Uniform (e.g. Shirts), Attractive Company Events.

Safeguarding and Vetting

In line with our Safeguarding and Safer Recruitment policy all staff members must consent to a full background and police vetting check along with supplying the details of 2 confidential referees one of which must be your current line manager.

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