CRM Campaigns Specialist, Salesforce & GA4

DFI Retail Group; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

DFI Retail Group is seeking a CRM Operations Executive to join the CRM Operations team. You will set up campaigns, messaging, offers and rewards, and perform testing to ensure end-to-end delivery.

The role requires strong attention to detail and solid project management, with a collaborative approach across cross-functional teams. The successful candidate will report to the CRM Operations Manager and work with the wider yuu rewards and e-commerce teams, ensuring timely and accurate deliverables.

Qualifications

• University graduate in Digital Marketing, Technology, or related disciplines.
• Minimum 2 years of CRM or campaign experience.

Responsibilities

• Execute campaigns, messaging, offers and rewards with martech stack including Salesforce Marketing Cloud.
• Ensure campaign creatives, copy and content are ready and deployed on time.
• Tag campaigns and assist in data extraction for reporting.
• Conduct pre-broadcast testing and document results.
• Track progress of multiple campaigns and follow operational procedures.
• Contribute to process improvements to increase efficiency.
• Adhere to CRM governance.

Skills

CRM operations

Campaign execution

Project management

Detail-oriented

Education

University degree in Digital Marketing/Technology or related

Tools

Salesforce Marketing Cloud

GA4

Job description

DFI Retail Group is seeking a CRM Operations Executive to join the CRM Operations team. You will set up campaigns, messaging, offers and rewards, and perform testing to ensure end-to-end delivery.

The role requires strong attention to detail and solid project management, with a collaborative approach across cross-functional teams. The successful candidate will report to the CRM Operations Manager and work with the wider yuu rewards and e-commerce teams, ensuring timely and accurate deliverables.