CRM Operations Executive / Senior Executive

Fuku; Kuala Lumpur; On-site; MYR 42,000 - 62,000; Full time

Benefits offered by this job

Job rotation

Global team exposure

Fast-paced, collaborative environment

Job summary

Fuku is seeking a proactive CRM Operations Executive / Senior Executive to join our Global Marketing team in Kuala Lumpur. You will run and optimise CRM campaigns across Push Notifications, Email, WhatsApp, and more, translating business requirements into precise, timely customer communications.

You will collaborate with regional teams to manage audience segments, perform QA, and apply AI tools to speed up delivery while reducing errors.

Qualifications

• 2–3 years of experience in CRM, lifecycle marketing, digital marketing, or marketing operations.
• Experience with at least one CRM or marketing automation platform (Braze, Adobe, Salesforce Marketing Cloud).
• Fluent in English and Mandarin, both written and spoken.

Responsibilities

• Manage end-to-end CRM campaigns across channels (Push, Email, WhatsApp, etc.) from brief to launch and post-campaign monitoring.
• Build targeted audience segments and perform QA to minimise errors and protect the customer experience.
• Identify operational gaps and apply AI tools to reduce manual work and improve campaign efficiency.
• Collaborate with Marketing, Sales, Product, Operations, Compliance, Risk, and regional teams to clarify requirements and manage timelines.
• Ensure campaigns comply with internal policies, regulatory requirements, and market guidelines.

Skills

CRM

Lifecycle Marketing

Digital Marketing

Marketing Operations

Tools

Braze

Adobe

Salesforce Marketing Cloud

Job description

About the Role

We are seeking a proactive and analytically strong CRM Operations Executive / Senior Executive to join our Global Marketing team. In this role, you will be responsible for running and optimising CRM campaigns across multiple channels, transforming business requirements into well-targeted, timely, and effective customer communications. You will collaborate closely with regional and cross-functional teams, leveraging your attention to detail and expertise in AI tools to enhance the speed, accuracy, and efficiency of our campaign execution.

Key Responsibilities

• Manage end-to-end CRM campaigns across channels such as Push Notifications, Email, WhatsApp, and others, overseeing the process from brief to launch and post-campaign monitoring to ensure timely and targeted delivery.
• Build targeted audience segments and conduct rigorous quality assurance (QA) for each campaign to minimise execution errors and protect the customer experience.
• Identify operational gaps and apply AI tools to reduce manual work, minimise errors, and improve overall campaign efficiency.
• Collaborate with Marketing, Sales, Product, Operations, Compliance, Risk, and regional teams to clarify requirements, manage timelines and priorities, and keep stakeholders informed of progress.
• Ensure all campaigns comply with internal policies, regulatory requirements, and market-specific guidelines.

Qualifications & Requirements

• 2–3 years of experience in CRM, lifecycle marketing, digital marketing, or marketing operations, with hands-on experience managing campaigns from brief to execution and post-campaign analysis.
• Experience with at least one CRM or marketing automation platform (e.g., Braze, Adobe, Salesforce Marketing Cloud), and comfort working with campaign data and performance metrics.
• Fluent in English and Mandarin, both written and spoken, to effectively collaborate with regional teams and Chinese-speaking stakeholders and markets.
• Demonstrated proactive, structured, and detail‑oriented approach, with strong stakeholder communication skills and the ability to manage competing priorities in a fast-paced environment.
• Bonus: Strong proficiency with AI tools applied to CRM execution and analysis, and experience with A/B testing and campaign experimentation.

What We Offer

• Opportunity for job rotation to grow beyond CRM Operations into broader roles within the Global Marketing and CRM teams, such as the Lifecycle Strategy team.
• Exposure to a global team, with opportunities to contribute to projects across international markets.
• A fast-paced, collaborative environment where your work has a visible impact on the brand’s global presence.