CRM Operations Specialist

DFI Retail Group; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

DFI Retail Group is seeking a CRM Operations Executive to join the CRM Operations team. You will set up campaigns, messaging, offers and rewards, and perform testing to ensure end-to-end delivery.

The role requires strong attention to detail and solid project management, with a collaborative approach across cross-functional teams. The successful candidate will report to the CRM Operations Manager and work with the wider yuu rewards and e-commerce teams, ensuring timely and accurate deliverables.

Qualifications

• University graduate in Digital Marketing, Technology, or related disciplines.
• Minimum 2 years of CRM or campaign experience.

Responsibilities

• Execute campaigns, messaging, offers and rewards with martech stack including Salesforce Marketing Cloud.
• Ensure campaign creatives, copy and content are ready and deployed on time.
• Tag campaigns and assist in data extraction for reporting.
• Conduct pre-broadcast testing and document results.
• Track progress of multiple campaigns and follow operational procedures.
• Contribute to process improvements to increase efficiency.
• Adhere to CRM governance.

Skills

CRM operations

Campaign execution

Project management

Detail-oriented

Education

University degree in Digital Marketing/Technology or related

Tools

Salesforce Marketing Cloud

GA4

Job description

DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

As of 31 Dec 2024, the Group, its associates and joint ventures operated over 10,700 outlets and employed over 190,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.

DFI Retail Group is a member of the Jardine Matheson Group.

The role

We are seeking a highly motivated and organized individual to join CRM Operations team as a CRM Operations Executive.

The successful candidate will be responsible for setting up campaigns, messaging, offers and rewards to our customers, carrying out testing activities to ensure seamless end-to-end delivery.

This role requires exceptional attention to detail, strong project management skills, and the ability to work collaboratively with cross-functional teams. The ideal candidate will have experience in CRM operations, campaign execution, and customer communication.

Reporting into the CRM Operations Manager and working with wider teams across yuu rewards and e-commerce business. You will ensure that the deliverables are implemented on time and accurately.

Key responsibilities

• Timely and accurate execution of campaigns, messaging, offers and rewards, work with our martech stack including Salesforce Marketing Cloud for the implementation.
• Ensure campaign creatives, copy and offer/rewards content is received and set up on time, campaigns are deployed in line with strategy.
• Setup of tagging of campaigns, assist in data extraction for reporting.
• Conduct testing before actual broadcast of campaigns, evaluate and document testing results.
• Follow daily operation procedures and track multiple campaigns' progress.
• Contribute towards delivery process improvement and implement changes to increase efficiency and effectiveness.
• Adhere to CRM governance.

About you

• University graduate in Digital Marketing, Technology, or related disciplines
• Minimum 2 years of experience in an CRM or campaign role within relevant industry experience
• Experience in working with Salesforce would be beneficial.
• Knowledge in GA4 is desirable.
• Ability to plan and prioritize workload with strong project management skills.
• Detail-oriented, self-starter, willing to learn new toolsets and a quick learner.
• A team player with good interpersonal and communication skills
• Proficient in spoken and written English and Chinese