CRM Campaign Architect – Multichannel & AI-Driven

Hytech; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Job rotation

Exposure to global teams

Fast-paced collaborative environment

Job summary

Hytech is seeking a proactive CRM Operations Executive / Senior Executive to lead multi-channel CRM campaigns in our Global Marketing team. You will translate business needs into precisely targeted customer communications, collaborating with regional teams to improve speed, accuracy, and efficiency using AI tools.

The role requires hands-on campaign management, QA, and governance across regions, with a focus on delivering compliant, high-quality customer experiences.

Qualifications

• 2–3 years of experience in CRM, lifecycle marketing, or marketing operations.
• Hands-on experience with at least one CRM or marketing automation platform (Braze, Adobe, Salesforce Marketing Cloud).
• Fluent in English and Mandarin (speaking and writing).
• Proactive, structured, and detail-oriented with strong stakeholder communication.

Responsibilities

• Manage end-to-end CRM campaigns across channels from brief to launch and post-campaign review.
• Build targeted audience segments and conduct QA to minimise errors.
• Apply AI tools to reduce manual work and improve efficiency.
• Coordinate with Marketing, Sales, Product, Operations, Compliance, Risk, and regional teams.
• Ensure campaigns comply with internal policies and market-specific guidelines.

Skills

CRM campaign management

Stakeholder communication

Data-driven marketing

Tools

Braze

Adobe

Salesforce Marketing Cloud

Job description

Hytech is seeking a proactive CRM Operations Executive / Senior Executive to lead multi-channel CRM campaigns in our Global Marketing team. You will translate business needs into precisely targeted customer communications, collaborating with regional teams to improve speed, accuracy, and efficiency using AI tools.

The role requires hands-on campaign management, QA, and governance across regions, with a focus on delivering compliant, high-quality customer experiences.