Global CRM Growth Architect

Ant International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

WorldFirst is seeking an experienced Global CRM Manager to lead marketing automation, driving customer engagement, acquisition, and retention on a global scale.

You will design data-driven journeys, optimise campaigns across email, WhatsApp, SMS and push notifications, and collaborate with stakeholders to ensure CRM assets align with business goals. You will also work with leading platforms like Salesforce Marketing Cloud or HubSpot and develop segmentation strategies.

Qualifications

• Minimum 3 years of experience in CRM/marketing automation roles.
• Fluency in English and Mandarin Chinese is required.
• Familiarity with Salesforce Marketing Cloud or HubSpot is a plus.
• Experience designing data-driven, personalized marketing journeys with testing.
• Experience creating responsive email templates using HTML and CSS.

Responsibilities

• Manage and execute CRM campaigns (email, Whatsapp, SMS, and push) aligned with the marketing calendar and goals.
• Create content and strategies to optimise marketing automation, boosting engagement and conversions.
• Manage audience segmentation to deliver personalized, market-specific content globally.
• Optimise CRM performance via A/B testing, data analysis, and continuous improvements to open/click-through rates.
• Identify and implement solutions to enhance marketing automation capabilities and integration with other systems.
• Collaborate with stakeholders to ensure timely delivery and alignment of CRM assets with goals.

Skills

CRM marketing automation

English Chinese bilingual

Salesforce Marketing Cloud or HubSpot

Data-driven campaigns

HTML/CSS for email templates

Job description

WorldFirst is seeking an experienced Global CRM Manager to lead marketing automation, driving customer engagement, acquisition, and retention on a global scale.

You will design data-driven journeys, optimise campaigns across email, WhatsApp, SMS and push notifications, and collaborate with stakeholders to ensure CRM assets align with business goals. You will also work with leading platforms like Salesforce Marketing Cloud or HubSpot and develop segmentation strategies.