Creative Strategist/Senior Creative Strategist

HEPMIL Malaysia; Petaling Jaya; Hybrid; MYR 72,000 - 108,000; Full time

Benefits offered by this job

Hybrid work model

Dynamic culture

High impact

Job summary

HEPMIL Malaysia is seeking a Senior Creative Strategist to bridge brand objectives, creator talent, and audiences. You will conceptualize high-level strategies for creative and social campaigns, analyze the creator landscape, and map cross-platform executions.

You will work with the creator/influencer marketing ecosystem to craft ideas that resonate across platforms. You will collaborate with production, accounts, and creator teams to ensure strategic visions are flawlessly executed, staying

Qualifications

• 1-3 years in a creative or influencer marketing role for a non-senior position.
• 4+ years in a creative agency, digital agency, social media, or influencer marketing role for Senior level.

Responsibilities

• Conceptualize high-impact campaign strategies and social media plans.
• Leverage network of exclusive creators across TikTok, Instagram, YouTube, and Facebook.
• Develop compelling pitch decks and present strategies to partners/clients.
• Strategize long-term exclusive creator content plans aligned with client goals.
• Collaborate with production, accounts, and creator teams to execute visions.
• Improve team workflows and outputs based on trends and best practices.

Skills

Campaign strategy

Pitching

Copywriting

Platform mastery

Communications

Tools

Pitch decks

Job description

Company:

HEPMIL Malaysia (MGAG & Hepmil Creators Network)

Role Type:

Full-Time

About HEPMIL Media Group

Since 2015, HEPMIL Media Group has been entertaining millions across Southeast Asia. In Malaysia, our channels include MGAG-one of the fastest-growing Millennial and Gen Z-centric comedy brands reaching over 9 million monthly users—and the Hepmil Creators Network (HCN).

HCN is a premier digital creator agency connecting brands with over 1,000 top-tier TikTok creators across the region. We are experts at engaging young millennials and Gen Z through hyper-localised, highly entertaining content. Powered by data analytics and deep servicing expertise, we help brands achieve their campaign objectives through the region's most dynamic creators.

About the Role

This is a highly specialized, niche position tailored for a strategic mastermind. As a (Senior) Creative Strategist, you are not just a content creator; you are the bridge between brand objectives, creator talent, and everyday audiences.

Your primary focus will be conceptualizing high-level strategies and execution ideas for creative and social media campaigns. You will analyze the creator landscape, ideate relatable ways to connect influencer content with the wider public audience, and map out compelling, cross-platform executions. We are looking for someone deeply embedded in the creator/influencer marketing ecosystem who knows how to craft ideas that actually work in today’s digital culture.

Key Responsibilities

• Campaign Strategy & Ideation: Conceptualize high-impact execution ideas and social media strategies that effectively bridge creator/influencer content with the public audience.
• Creator-First Approach: Generate actionable insights and strategic frameworks tailored to native platforms (TikTok, Instagram, YouTube, and Facebook), specifically leveraging our network of exclusive creators.
• Client Consultation & Pitching: Develop compelling pitch decks and confidently present campaign strategies to high-profile external partners and clients. Act as an educator and consultant to brands regarding the current social landscape, product integration, and creator best practices.
• Strategic Planning: Strategize and manage long-term exclusive creator content plans, ensuring alignment with both the creator’s personal brand and the client’s commercial goals.
• Cross-Functional Collaboration: Work closely with production, account management, and creator teams to guide the conceptualization phase and ensure strategic visions are flawlessly executed.
• Process Optimization: Continuously improve team workflows and strategic output quality based on industry trends and best practices.

What We Are Looking For

• Relevant Experience: Minimum 1-3 years (for Creative Strategist) or 4+ years (for Senior) in a creative agency, digital agency, social media, or influencer marketing role. You must have a deep, practical understanding of the current creator market.
• Strategic & Relatable Mindset: A proven ability to generate campaign execution ideas that make niche creator content highly relatable and engaging to mass audiences.
• Copywriting Prowess: Strong copywriting skills are essential for crafting compelling campaign narratives, pitch presentations, and content frameworks.
• Platform Mastery: In-depth knowledge of the social media content ecosystem - particularly TikTok, but also Instagram, Facebook, and YouTube. You must speak the language of digital video formats, trends, algorithms, and memes.
• Exceptional Communicator: Highly comfortable interacting with and pitching to industry professionals and top-tier clients. You possess a talent for presenting complex strategic information concisely, accurately, and persuasively.

Why Join Us?

• Hybrid Work Model: Enjoy the flexibility of a hybrid working arrangement.
• Dynamic Culture: Work alongside a young, vibrant team shaping the future of digital entertainment and comedy in Southeast Asia.
• High Impact: Play a pivotal role in a fast-growing regional network, working with household brand names and top-tier creators.

To learn more about what we do, visit https://www.hepmil.com/.