Social Lead

HEPMIL Malaysia; Petaling Jaya; Hybrid; MYR 120,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Dynamic culture

Industry leadership opportunity

Job summary

HEPMIL Malaysia is seeking a Social Lead to own and drive our social strategy across TikTok, Instagram, YouTube and emerging channels. This senior, hands-on role requires turning platform insights and trends into ideas that spark conversation, while mentoring the Social team and aligning with creative, partnerships and PR teams.

You will shape the social roadmap, identify real-time opportunities and ensure social is woven into integrated campaigns to deliver measurable business impact across

Qualifications

• 8–12 years in social strategy, digital marketing, or related field.
• Experience building integrated campaigns across multiple channels.
• Proven ability to lead and mentor teams.

Responsibilities

• Define and lead the overall social strategy and roadmaps.
• Mentor the Social team and collaborate with cross-functional groups.
• Drive social-first campaigns that build brand talkability.
• Stay ahead on platform formats and trends across TikTok, Instagram, YouTube.
• Lead ideation workshops and stakeholder presentations.

Skills

Social strategy

Leadership

Mentorship

Strategic thinking

Stakeholder management

AI proficiency

Trend analysis

Tools

AI tools

Job description

Company: HEPMIL Malaysia (MGAG & Hepmil Creators Network)

About HEPMIL Media Group

Since 2015, HEPMIL Media Group has been entertaining millions across Southeast Asia. In Malaysia, our channels include MGAG—one of the fastest-growing Millennial and Gen Z-centric comedy brands reaching over 9 million monthly users—and the Hepmil Creators Network (HCN).

HCN is a premier digital creator agency connecting brands with over 1,000 top-tier TikTok creators across the region. We are experts at engaging young millennials and Gen Z through hyper-localised, highly entertaining content. Powered by data analytics and deep servicing expertise, we help brands achieve their campaign objectives through the region's most dynamic creators.

About the Role

We are looking for a Social Lead to own and drive our social strategy. This is a senior, hands-on leadership role for someone who lives and breathes social culture and knows how to turn platform behaviours, audience insights and internet trends into ideas that people actually talk about and share.

You will define the role of social in building brand relevance, engagement and measurable business impact, while leading and mentoring the Social team. Working closely with the creative, creator, partnerships, PR, media and commercial teams, you will make sure our social-first thinking is woven into every integrated campaign, and act as a trusted strategic advisor to clients and internal stakeholders.

Key Responsibilities

• Strategy & Roadmap: Develop and lead the overall social strategy, defining platform roles, content frameworks and storytelling pillars that connect business objectives to audience insights.
• Planning: Build annual and quarterly social roadmaps that balance long-term brand building with real-time cultural opportunities and business priorities.
• Trend Spotting: Identify emerging cultural moments, internet conversations and audience behaviours, and turn them into proactive, social-first opportunities.
• Platform Expertise: Stay ahead of formats, creator trends and algorithm changes across TikTok, Instagram, YouTube and emerging channels.
• AI-Powered Workflows: Use AI tools to accelerate insight discovery, trend analysis, ideation and content development, without compromising creative and brand standards.
• Breakthrough Ideas: Develop social-first campaign concepts and storytelling frameworks that break through the feed, spark conversation and build brand talkability.
• Built for Shareability: Create content designed for conversation and sharing, not just impressions and reach.
• Platform-Native Formats: Shape ideas across short-form video, creator-led content, interactive campaigns, memes and other emerging formats.
• Ideation Leadership: Lead brainstorming and ideation workshops that inspire internal teams and clients to explore culturally relevant ideas.
• Human Storytelling: Drive narratives rooted in real people, community stories, creator perspectives and authentic brand moments.

Integrated Campaigns, Creator & Community Strategy

• Channel Orchestration: Coordinate social initiatives across owned, earned, creator, publisher, community and partnership channels to maximise reach and relevance.
• Creator & Community Collaboration: Extend campaigns beyond owned channels through creators, influencers, publishers, communities and brand collaborations, including user-generated content.
• Cross-Team Alignment: Work with Creator, Partnership, PR, Creative and Media teams so social is integrated into the wider marketing ecosystem.
• Role of Social: Determine when social should lead a campaign and when it should support a broader 360-degree go-to-market strategy.

Performance & Paid Media Integration

• Paid-First Thinking: Move beyond "post-and-boost" by designing creative, targeting, distribution, reach and frequency together with media and performance teams from day one.
• Data-Led Optimisation: Use platform analytics, trend data and campaign performance to continuously refine social and creative strategies.
• Measurable Impact: Ensure every initiative ties back to brand, engagement and business KPIs, balancing creative ambition with commercial results and ROI.

Client & Stakeholder Leadership

• Trusted Advisor: Guide clients and internal stakeholders on how social can best support their brand, marketing and business objectives.
• Pitching & Presenting: Present strategies, concepts and recommendations in a clear, persuasive and engaging way.
• Partner Management: Build strong relationships with clients, agencies and external partners, and uphold consistently high creative standards across platforms.
• Thought Leadership: Represent HEPMIL as a visible social and creative voice, internally and externally.

Team Leadership & Innovation

• Mentorship: Lead, mentor and develop the Social team with clear direction, regular feedback and strong performance standards.
• Culture: Foster a team culture of originality, strategic thinking, cultural curiosity, collaboration and experimentation.
• Playbooks & Frameworks: Develop repeatable social playbooks, trend reports and points of view that strengthen the team's capabilities.
• Capability Building: Champion new formats, best practices and AI-powered workflows, and help shape new offerings that strengthen HEPMIL's commercial proposition.

What We Are Looking For

• Extensive Experience: 8 to 12 years in social strategy, digital marketing, communications planning, creative strategy or a related field. Agency, strategic planning, social media or integrated communications experience is highly preferred.
• End-to-End Social Strategy: Proven track record developing social strategies, including platform roles, content pillars, storytelling frameworks and annual or quarterly roadmaps.
• Social-First Creative Track Record: A strong portfolio of campaigns and ideas that drove cultural relevance, conversation, engagement and brand talkability.
• Natural Storyteller: Able to turn brand purpose, audience insights and business objectives into human, relatable and compelling narratives.
• Platform & Culture Fluency: Deep understanding of TikTok, Instagram, YouTube and emerging platforms, plus internet culture, creator ecosystems, digital communities and trends, with sharp instincts for what resonates online.
• Data-Driven Mindset: Comfortable translating analytics, trends and audience insights into creative and strategic opportunities.
• Paid Social & Media Understanding: Strong grasp of paid social and digital media strategy, including distribution, targeting, reach and frequency, and performance optimisation.
• Integrated Campaign Experience: Understands how social connects with ATL, BTL, PR, creator, partnership and media channels.
• AI Proficiency: Strong command of AI-powered tools for insight discovery, trend analysis, ideation and content development.
• Leadership: Experience mentoring, guiding and developing team members, and leading ideation workshops, strategic discussions and creative presentations.
• Stakeholder Management: Excellent client and stakeholder skills, with the ability to navigate environments involving multiple internal teams, clients, agencies and partners.
• Strategic and Hands-On: Balances strategic thinking with hands-on campaign development and execution; organised, commercially minded and thrives in a fast-moving, multi-project environment.

Bonus

• Strong understanding of the Malaysian entertainment, creator, influencer, publisher and cultural landscape.
• Existing knowledge of and relationships within the Malaysian creator and social ecosystem.

Why Join Us?

• Shape the Industry: Take the helm of social strategy for one of the most influential media networks in Southeast Asia.
• Hybrid Work Model: Enjoy the flexibility of a hybrid working arrangement.
• Dynamic Culture: Lead a passionate, vibrant team that is redefining digital entertainment, comedy and brand advertising.

To learn more about what we do, visit https://www.hepmil.com/.