Social Media Executive

Joey Yap Group; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Joey Yap Group seeks a Social Media Executive to join our Content Creation Team in Kuala Lumpur. This role focuses on content strategy, audience psychology, storytelling, and attention, not a generic social media job. You will turn raw ideas into structured, engaging content that resonates with our audience.

The successful candidate will work on scripts, hooks, captions, and platform-specific content for Instagram, TikTok and YouTube, applying research-driven insights to improve engagement.

Qualifications

• Diploma or equivalent in Marketing/Communications/related field.
• Experience in creative content, social media, or digital marketing.
• Strong understanding of Instagram, TikTok and YouTube.
• Able to identify patterns and craft engaging hooks.

Responsibilities

• Research client industries, audiences, trends and formats.
• Develop creative content ideas, angles, hooks, storytelling concepts.
• Write scripts, hooks, captions and content structures for platforms.
• Translate objectives into engaging social media content.
• Study viral content to identify patterns and opportunities.
• Create content for Instagram, TikTok and YouTube.
• Apply audience psychology to improve retention and engagement.
• Collaborate with Content Creation Team to refine concepts.
• Review performance and improve positioning and storytelling.

Skills

Content strategy

Audience psychology

Social media storytelling

Hooks writing

Research skills

Written communication

Strategic thinking

Attention to detail

Education

Diploma in Marketing/Communications

Tools

Instagram

TikTok

YouTube

Job description

We are looking for a Social Media Executive to join our Content Creation Team.

This is not a generic social media or copywriting role. We are looking for someone who understands content strategy, audience psychology, social media storytelling, and the power of attention.

You should understand that content is not simply about posting consistently. It is about positioning, capturing attention, building influence, and driving engagement.

The ideal candidate can take a raw idea and turn it into structured, engaging, and strategically relevant content that resonates with the target audience.

Key Responsibilities

• Research client industries, competitors, audiences, trends, and emerging content formats.
• Develop creative content ideas, strategic angles, hooks, and storytelling concepts.
• Write scripts, hooks, captions, and content structures for social media platforms.
• Translate business and marketing objectives into engaging social media content.
• Study viral and high-performing content to identify patterns, trends, and opportunities.
• Develop content that is relevant to each platform, including Instagram, TikTok, and YouTube.
• Apply audience psychology and storytelling principles to improve content retention and engagement.
• Work closely with the Content Creation Team to develop and refine content concepts.
• Review content performance and identify opportunities to improve positioning, storytelling, and engagement.

Job Requirements

• Diploma or equivalent qualification in Marketing, Communications, Media, or a related field.
• Experience in creative background e.g. content writing, social media, digital marketing, or a related field.
• Strong understanding of Instagram, TikTok, YouTube, and short-form video content.
• Familiarity with personal branding, creator-style content, and the creator economy.
• Strong research skills with the ability to study industries, audiences, competitors, and content trends.
• Able to identify viral content patterns and understand what makes content engaging.
• Strong understanding of hook writing, audience retention, and short-form video psychology.
• Able to think strategically, not just creatively.
• Familiar with internet culture, social media trends, and evolving content formats.
• Strong written communication skills and attention to detail.
• Only for Local Citizens.

Personality We’re Looking For

• Creative thinker who can generate fresh and relevant ideas.
• Strong researcher who enjoys digging into topics and understanding audiences.
• Fast executor who can turn ideas into content efficiently.
• Strong taste level with a good sense of what makes content interesting, relevant, and engaging.
• Storytelling-driven and genuinely interested in how attention and influence are built.
• Strategic thinker who understands that good content needs both creativity and purpose.
• Able to manage stress and tight deadlines while maintaining quality and attention to detail.
• Adaptable and resilient, especially in a fast-paced content environment where priorities and trends can change quickly.

We are looking for people who understand that content is not just about posting, it is about positioning, attention, and influence.

Location : Mid Valley, KL

Working Hour : Monday to Friday 9.00am to 6.00pm

• Only shortlisted candidate will be contacted.