Senior Creative Strategist

Reform Digital; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Reform Digital in Malaysia is seeking a Senior Creative Strategist to develop impactful marketing strategies and proposals for clients. You will transform briefs into compelling campaign ideas backed by research, market insights, and creative thinking.

You will explore consumer behaviour, industry trends, social media conversations, and the influencer landscape to craft strategies that connect brands with audiences. If you're curious and collaborative, we'd like to hear from you.

Qualifications

• Minimum 2 years of experience in creative strategy, advertising, or related fields.
• Strong thinking, ideation, analytical and problem-solving skills.
• Fluent in English and Bahasa Malaysia with Mandarin proficiency is a plus.

Responsibilities

• Collaborate with the internal team to develop creative strategies and campaign proposals tailored to clients' objectives.
• Analyse client briefs, conduct market and competitor research, and translate insights into strategic and creative campaign concepts.
• Develop compelling pitch decks, presentations, and proposals that effectively communicate campaign ideas and recommendations.
• Stay up-to-date with industry developments, consumer behaviour, social media trends, emerging content formats, and platform opportunities to generate relevant and innovative ideas.
• Present and communicate creative concepts and strategic recommendations clearly and confidently to internal stakeholders and clients when required.
• Contribute strategic insights that enhance the team's creative thinking and overall campaign quality.
• Continuously improve creative processes by sharing ideas, learning from feedback, and collaborating with cross-functional teams.

Skills

Creative thinking

Strategic thinking

Analytical

Communication

Job description

Creative. Curious. Chronically online.

If that sounds like you, we want you on our team.

We are looking for a creative, strategic, and experienced Senior Creative Strategist to join our team in developing impactful marketing strategies and proposals for our clients. In this role, you will work closely with the Internal team to transform client briefs into compelling campaign ideas backed by research, market insights, and creative thinking.

You will explore consumer behaviour, industry trends, social media conversations, and the influencer landscape to develop meaningful strategies that help brands connect with their audiences. If you're naturally curious, love brainstorming ideas, stay updated with what's happening online, and enjoy turning insights into creative solutions, we'd love to hear from you.

Responsibilities:

Collaborate with the internal teamto develop creative strategies and campaign proposals tailored to clients' objectives.

Analyse client briefs, conduct market and competitor research, and translate insights into strategic and creative campaign concepts.

Develop compelling pitch decks, presentations, and proposals that effectively communicate campaign ideas and recommendations.

Stay up-to-date with industry developments, consumer behaviour, social media trends, emerging content formats, and platform opportunities to generate relevant and innovative ideas.

Present and communicate creative concepts and strategic recommendations clearly and confidently to internal stakeholders and clients when required.

Contribute strategic insights that enhance the team's creative thinking and overall campaign quality.

Continuously improve creative processes by sharing ideas, learning from feedback, and collaborating with cross-functional teams.

Qualifications & Requirements:

Minimum 2 years of experience in creative strategy, advertising, marketing, branding, social media, digital marketing, or a related field. Agency experience is preferred.

Strong creative thinking, ideation, analytical, comprehension, and problem-solving skills, with the ability to turn insights into meaningful strategies, campaign concepts, and proposals.

Strong verbal and written communication skills in English and Bahasa Malaysia, with fluent Mandarin proficiency to communicate confidently with Chinese-speaking clients and understand Chinese-language content.

Confident in presenting ideas and strategic recommendations to clients and internal teams, with strong communication and interpersonal skills.

Familiarity with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and Xiaohongshu (XHS).

Passionate about branding, marketing, advertising, consumer behaviour, and digital culture, with a strong awareness of social media trends, internet culture, and marketing insights.

Good understanding of the influencer/KOL landscape and how influencer marketing supports brand campaigns.

Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar tools is an added advantage.

Highly organised and able to manage multiple projects under tight deadlines, while maintaining attention to detail and quality.

Proactive, collaborative, open to feedback, and eager to contribute ideas in a fast-paced agency environment.