Conference Specialist

Malaysia HR Forum; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Malaysia HR Forum is seeking a Business Development professional to promote conferences, seminars, and executive events to corporate clients and professionals. You will identify and approach potential delegates, convert enquiries into registrations, and drive delegate registration and revenue targets.

You will also identify sponsors and exhibitors, present packages, negotiate agreements, and build lasting relationships while maintaining sales records and preparing reports to keep management

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Communications, or any related field.
• 2–5 years of experience in B2B sales, conference sales, training sales, event sales, or corporate business development.
• Experience selling professional training, conferences, sponsorships, or corporate services is preferred.

Responsibilities

• Promote conferences, seminars, forums, and executive events to corporate clients and professionals.
• Identify and approach potential delegates through cold calling, email campaigns, networking, and referrals.
• Convert enquiries into confirmed registrations.
• Meet or exceed delegate registration and revenue targets.
• Identify prospective sponsors and exhibitors aligned with conference themes.
• Present sponsorship and exhibition packages to potential partners.
• Negotiate sponsorship agreements within approved pricing guidelines.
• Build long-term relationships with sponsors and exhibitors to encourage repeat participation.
• Serve as the primary contact for delegates, sponsors, and corporate clients throughout the sales process.
• Respond promptly to enquiries and provide accurate information about conference offerings.
• Maintain regular communication with existing clients to promote upcoming events.
• Prepare quotations, proposals, sponsorship packages, and registration documents.
• Maintain accurate sales records and customer information in the system.
• Track sales activities, opportunities, and conversion rates.
• Prepare weekly and monthly sales reports.
• Monitor industry trends and competitor events.
• Identify new market segments and potential clients.
• Gather customer feedback to improve conference offerings and sales strategies.

Skills

B2B sales

Conference sales

Training sales

Event sales

Corporate business development

Education

Bachelor's degree in Business Administration, Marketing, Sales, Communications, or related field

Job description

Business Development

• Promote conferences, seminars, forums, and executive events to corporate clients and professionals.
• Identify and approach potential delegates through cold calling, email campaigns, networking, and referrals.
• Convert enquiries into confirmed registrations.
• Meet or exceed delegate registration and revenue targets.
• Identify prospective sponsors and exhibitors aligned with conference themes.
• Present sponsorship and exhibition packages to potential partners.
• Negotiate sponsorship agreements within approved pricing guidelines.
• Build long-term relationships with sponsors and exhibitors to encourage repeat participation.

Client Relationship Management

• Serve as the primary contact for delegates, sponsors, and corporate clients throughout the sales process.
• Respond promptly to enquiries and provide accurate information about conference offerings.
• Maintain regular communication with existing clients to promote upcoming events.
• Prepare quotations, proposals, sponsorship packages, and registration documents.
• Maintain accurate sales records and customer information in the system.
• Track sales activities, opportunities, and conversion rates.
• Prepare weekly and monthly sales reports.
• Monitor industry trends and competitor events.
• Identify new market segments and potential clients.
• Gather customer feedback to improve conference offerings and sales strategies.

Job Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, Communications, or any related field.
• 2–5 years of experience in B2B sales, conference sales, training sales, event sales, or corporate business development.
• Experience selling professional training, conferences, sponsorships, or corporate services is preferred.