Channel Marketing Manager, ALS, APAC

ZOLL Medical Corporation; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

ZOLL Medical Corporation's Acute Care Technology division in Malaysia seeks a Channel Marketing Manager to lead channel marketing strategy for APAC distributor partners, focusing on the ALS product portfolio and promotional initiatives. You will drive planning with partners, manage communications, support product launches, and deliver compelling marketing programs.

Collaboration with Sales and regional teams is essential to accelerate growth and improve market adoption.

Qualifications

• Bachelor's Degree required.
• 6-10 years marketing experience; ideally working with distribution channels and with preference given to medical technology marketing.
• Strong experience in content development and working with cross-functional and internal teams.
• Demonstrated analytical, organizational, negotiation and project management skills.
• Demonstrated written and oral communications skills, including strong presentation skills.
• Superb leadership, communication, and collaboration capabilities.
• Excellent time management and organizational skills.
• Ability to work independently with a minimum of supervision and as a team member.

Responsibilities

• Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners.
• Drive joint business and marketing planning with strategic Business Partners.
• Lead Business Partner onboarding, capability development, training and annual BP Summits.
• Manage and continuously enhance the Business Partner Portal to improve partner experience and access to resources.
• Develop and maintain sales enablement tools, including sales kits, playbooks, competitive intelligence, product positioning, and marketing collateral.
• Develop channel marketing strategies in collaboration with the extended marketing team and sales.
• Collaborate with Sales and the regional marketing team to execute channel marketing strategies across APAC.
• Support Business Partner recruitment, onboarding and market expansion where required.
• Build and maintain strong communication with Business Partners to ensure alignment, engagement and execution excellence.
• Create high-impact presentations and support sales field activities.
• Lead special projects and programs that benefit from channel marketing involvement.
• Establish and lead the APAC Accredited Business Partner Program, including Elite Partner development.
• Measure Business Partner performance, share best practices, and continuously improve partner engagement and marketing effectiveness.
• Manage a defined portion of the ALS product portfolio, working with Global Product Management and APAC Marketing.

Skills

Channel marketing

Content development

Cross-functional collaboration

Presentation skills

Leadership

Project management

Negotiation

Analytics

Education

Bachelor's Degree

Job description

Acute Care Technology

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.

At ZOLL, you won't just have a job. You'll have a career—and a purpose.

Join our team. It's a great time to be a part of ZOLL!

Job Summary

As the Channel Marketing Manager, you will drive channel marketing strategy, tactics, and support for select public safety distributor partners across APAC. Working closely with Strategic Account Sales and cross-functional teams, you will develop and execute channel marketing programs, promotions, and go-to-market initiatives that accelerate growth across the ALS product portfolio and drive public adoption. You will lead annual and quarterly strategic planning with distributor partners, manage day-to-day channel communications, and champion the successful launch and promotion of new products and marketing initiatives within the ALS portfolio. As an innovative, results-oriented problem solver, you will build strong partner relationships and deliver impactful marketing programs that support business growth.

Essential Functions

• Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners, fostering relationships to help drive the business.
• Drive joint business and marketing planning with strategic Business Partners.
• Lead Business Partner onboarding, capability development, training and annual BP Summits.
• Manage and continuously enhance the Business Partner Portal to improve partner experience, communication, and access to sales and marketing resources.
• Develop and maintain sales enablement tools, including sales kits, playbooks, competitive intelligence, product positioning, and marketing collateral to support Business Partners.
• Develop channel marketing strategies in collaboration with the extended marketing team and sales.
• Collaborate with Sales and the regional marketing team to execute channel marketing strategies across APAC.
• Support Business Partner recruitment, onboarding and market expansion where required.
• Build and maintain strong communication with Business Partners to ensure alignment, engagement and execution excellence.
• Create high-impact and engaging presentations and support sales field activities.
• Lead special projects and programs that benefit from channel marketing involvement.
• Establish and lead the APAC Accredited Business Partner Program, including Elite Partner development.
• Measure Business Partner performance, share best practices, and continuously improve partner engagement and marketing effectiveness.
• Manage a defined portion of the ALS product portfolio, working closely with Global Product Management and the APAC Marketing team to support product readiness, launches, market needs and commercial execution across the region.

Required/Preferred Education And Experience

• Bachelor's Degree required
• 6-10 years marketing experience; ideally working with distribution channels required and with preference given to the medical technology marketing

Knowledge, Skills And Abilities

• Strong experience in content development, promotion ideation and working with cross-functional and internal teams.
• Self-starter with in-depth knowledge of current channel marketing strategies and techniques.
• Demonstrated analytical, organizational, negotiation and project management skills
• Demonstrated written and oral communications skills, including strong presentation skills
• Superb leadership, communication, and collaboration capabilities
• Excellent time management and organizational skills
• Ability to work independently with a minimum of supervision.
• Ability to work effectively as a team member to achieve organization goals.

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.