Channel Marketing Manager, ALS, APAC

ZOLL Medical Corporation; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

ZOLL Medical Corporation is seeking a Channel Marketing Manager for APAC, based in Malaysia. You will drive channel marketing strategy, programs, and promotions with select public safety distributor partners, working closely with Strategic Account Sales to accelerate ALS portfolio growth.

You will lead planning with distributors, manage communications, enable sales with tools and collateral, and launch marketing initiatives across APAC while building strong partner relationships and market

Qualifications

• Bachelor's Degree required.
• 6-10 years marketing experience; ideally working with distribution channels.
• preference given to medical technology marketing

Responsibilities

• Direct and manage all marketing-to-marketing activities with top tier distributors.
• Drive joint business and marketing planning with strategic partners.
• Lead onboarding, capability development, training and annual BP Summits.
• Develop and maintain partner portals and sales enablement tools.
• Create channel marketing strategies with extended marketing and sales teams.
• Collaborate with regional teams to execute APAC channel marketing initiatives.
• Support recruitment, onboarding and market expansion where needed.
• Build strong partner communications and drive engagement and execution excellence.
• Lead special projects and Elite Partner development within APAC.

Skills

Channel marketing

Cross-functional collaboration

Content development

Presentation skills

Education

Bachelor's Degree

Job description

At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.

At ZOLL, you won't just have a job. You'll have a career-and a purpose.

Join our team. It's a great time to be a part of ZOLL!

Job Summary

As the Channel Marketing Manager, you will drive channel marketing strategy, tactics, and support for select public safety distributor partners across APAC. Working closely with Strategic Account Sales and cross-functional teams, you will develop and execute channel marketing programs, promotions, and go-to-market initiatives that accelerate growth across the ALS product portfolio and drive public adoption. You will lead annual and quarterly strategic planning with distributor partners, manage day-to-day channel communications, and champion the successful launch and promotion of new products and marketing initiatives within the ALS portfolio. As an innovative, results-oriented problem solver, you will build strong partner relationships and deliver impactful marketing programs that support business growth.

Essential Functions

Direct and manage all marketing-to-marketing activities between ZOLL and assigned top tier strategic distribution partners, fostering relationships to help drive the business.

Drive joint business and marketing planning with strategic Business Partners.

Lead Business Partner onboarding, capability development, training and annual BP Summits.

Manage and continuously enhance the Business Partner Portal to improve partner experience, communication, and access to sales and marketing resources.

Develop and maintain sales enablement tools, including sales kits, playbooks, competitive intelligence, product positioning, and marketing collateral to support Business Partners.

Develop channel marketing strategies in collaboration with the extended marketing team and sales.

Collaborate with Sales and the regional marketing team to execute channel marketing strategies across APAC.

Support Business Partner recruitment, onboarding and market expansion where required.

Build and maintain strong communication with Business Partners to ensure alignment, engagement and execution excellence.

Create high-impact and engaging presentations and support sales field activities.

Lead special projects and programs that benefit from channel marketing involvement.

Establish and lead the APAC Accredited Business Partner Program, including Elite Partner development.

Measure Business Partner performance, share best practices, and continuously improve partner engagement and marketing effectiveness.

Manage a defined portion of the ALS product portfolio, working closely with Global Product Management and the APAC Marketing team to support product readiness, launches, market needs and commercial execution across the region.

Required/Preferred Education and Experience

Bachelor's Degree required

6-10 years marketing experience; ideally working with distribution channels

required and with preference given to the medical technology marketing

Knowledge, Skills and Abilities

Strong experience in content development, promotion ideation and working with cross-functional and internal teams.

Self-starter with in-depth knowledge of current channel marketing strategies and techniques.

Demonstrated analytical, organizational, negotiation and project management skills

Demonstrated written and oral communications skills, including strong presentation skills

Superb leadership, communication, and collaboration capabilities

Excellent time management and organizational skills

Ability to work independently with a minimum of supervision.

Ability to work effectively as a team member to achieve organization goals.

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.