Marketing Manager, ASEAN

ZOLL Cardiac Management Solutions; Petaling Jaya; On-site; MYR 120,000 - 240,000; Full time

Job summary

ZOLL Medical Corporation in Malaysia seeks an experienced Marketing Manager, ASEAN, to develop regional strategies that accelerate growth and strengthen brand presence across Southeast Asia. You will partner with sales, distributors, and global teams to plan GTM launches, campaigns, and enablement programs.

The role requires 5–8 years in healthcare marketing, excellent English communications, and the ability to manage multiple initiatives across countries and cultures.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field
• 5–8 years of progressive marketing experience, preferably in healthcare, medical devices, life sciences, diagnostics, or related industries
• Strong experience in commercial marketing, product marketing, demand generation, and sales enablement
• Excellent written and verbal communication skills in English
• Proven ability to manage multiple projects and stakeholders across different countries and cultures
• Strong analytical, project management, organizational, and problem-solving skills
• Ability to work independently while effectively influencing stakeholders in a matrix environment

Responsibilities

• Develop and execute regional marketing strategies to drive growth and brand awareness in ASEAN
• Lead go-to-market planning and launch campaigns with regional and global stakeholders
• Collaborate with sales teams and distributors to enable demand generation and revenue growth
• Gather market insights, customer trends and competitive activity to inform decisions
• Create localized marketing content, digital assets, and sales tools for commercial objectives
• Plan regional events, webinars, and customer education programs to boost visibility

Skills

Marketing strategy

Product marketing

Demand generation

Sales enablement

English proficiency

Project management

Cross-cultural collaboration

Education

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field

Job description

Acute Care Technology At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world‑class customer service. At ZOLL, you won’t just have a job. You'll have a career—and a purpose. Join our team. It’s a great time to be a part of ZOLL!

About the role

The Marketing Manager, ASEAN is responsible for developing and executing regional marketing strategies that drive business growth, market penetration, customer engagement, and brand awareness across Southeast Asia. Working closely with sales teams, distributors, and cross‑functional stakeholders, the role delivers impactful marketing programs, market insights, and sales enablement initiatives that support commercial objectives and strengthen the company's position within the healthcare and medical technology industry.

Essential Functions

• Develop and execute regional marketing strategies and initiatives to drive business growth, market penetration, and customer engagement across ASEAN.
• Lead go-to-market planning and execution for product launches, promotional campaigns, and strategic marketing programs in collaboration with regional and global stakeholders.
• Partner with sales teams and distributors to support demand generation, sales enablement, customer acquisition, and revenue growth.
• Gather and analyze market intelligence, customer insights, industry trends, and competitive activity to identify opportunities and inform business decisions.
• Develop and localize marketing content, sales tools, digital assets, and customer-facing materials to support commercial objectives.
• Plan and manage regional events, conferences, webinars, workshops, and customer education programs to enhance brand visibility and customer engagement.
• Monitor marketing performance, campaign effectiveness, and return on investment, providing recommendations for continuous improvement.
• Manage marketing budgets, external vendors, and agency partners to ensure effective and efficient execution of marketing activities.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies, messaging, branding, and business priorities.
• Ensure all marketing activities comply with company policies, industry regulations, and applicable compliance requirements.
• Mentor and support team members where applicable, fostering collaboration, accountability, and professional development.

Required/Preferred Education and Experience

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related discipline.
• 5–8 years of progressive marketing experience, preferably within healthcare, medical devices, life sciences, diagnostics, or related industries.
• Strong experience in commercial marketing, product marketing, demand generation, and sales enablement.
• Excellent written and verbal communication skills in English.
• Proven ability to manage multiple projects and stakeholders across different countries and cultures.
• Strong analytical, project management, organizational, and problem‑solving skills.
• Ability to work independently while effectively influencing stakeholders in a matrix environment.

ZOLL is a fast‑growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self‑motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

ZOLL Medical Corporation, an Asahi Kasei Group Company, develops and markets medical devices and software solutions that help advance emergency care and save lives, while increasing clinical and operational efficiencies. With products for defibrillation and monitoring, circulation and CPR feedback, data management, therapeutic temperature management, and ventilation, ZOLL provides a comprehensive set of technologies that help clinicians, EMS and fire professionals, and lay rescuers treat victims needing resuscitation and acute critical care.

For more information, visit www.zoll.com.

The Asahi Kasei Group is a diversified group of companies led by holding company Asahi Kasei Corp., with operations in the material, homes, and health care business sectors. Its health care operations include devices and systems for acute critical care, dialysis, therapeutic apheresis, transfusion, and manufacture of biotherapeutics, as well as pharmaceuticals and diagnostic reagents.

With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries.

For more information, visit www.asahi‑kasei.co.jp/asahi/en/.