Channel Activation Lead: Growth, Brands & Programs

The HEINEKEN Company; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

The HEINEKEN Company in Malaysia is seeking a Channel Activation Manager to translate channel strategy into clear activation plans and drive brand initiatives across Modern and Traditional Off-Trade. You will manage end-to-end activation programmes, support category growth, ensure execution excellence, and deliver activations on time and within budget to meet commercial objectives.

This role offers collaboration with sales and marketing teams in a fast-paced market.

Responsibilities

• Translate channel strategy into clear, actionable activation plans.
• Drive brand and portfolio initiatives across Modern and Traditional Off-Trade.
• Lead end-to-end activation programmes across key channels.
• Drive category growth through targeted trade initiatives.
• Ensure execution excellence: on time, on budget, high standards.
• Deliver activations that align with and contribute to business goals.

Job description

The HEINEKEN Company in Malaysia is seeking a Channel Activation Manager to translate channel strategy into clear activation plans and drive brand initiatives across Modern and Traditional Off-Trade. You will manage end-to-end activation programmes, support category growth, ensure execution excellence, and deliver activations on time and within budget to meet commercial objectives.

This role offers collaboration with sales and marketing teams in a fast-paced market.