Senior Channel Strategy & Activation Lead

Continental; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Global exposure

Flexible working conditions

Rewards package

Career growth

Open culture

Job summary

Continental is seeking a Channel Strategy & Activation professional in Malaysia to strengthen customer and partner engagement across offline channels. You will develop activation calendars, roll out retail initiatives in partner stores, and plan seasonal promotions aligned with sales and marketing priorities.

You will also track budgets, manage channel merchandise, and build KPI-driven dashboards to measure campaign effectiveness.

Qualifications

• Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.

Responsibilities

• Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy.
• Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function.
• Roll-out new retail initiatives in the partner stores.
• Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.
• Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact.
• Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives.
• Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness.
• Use insights (participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.
• Develop channel activation performance dashboards for sales team use.
• Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution.
• Ensure timely communication of campaigns to channel partners & stakeholders.
• Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Education

Bachelor's Degree

Job description

Continental is seeking a Channel Strategy & Activation professional in Malaysia to strengthen customer and partner engagement across offline channels. You will develop activation calendars, roll out retail initiatives in partner stores, and plan seasonal promotions aligned with sales and marketing priorities.

You will also track budgets, manage channel merchandise, and build KPI-driven dashboards to measure campaign effectiveness.