Channel Activation Lead: Drive Brand Growth & Programs

Heineken Malaysia Berhad; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

HEINEKEN Malaysia is a leading brewer in Malaysia, producing and distributing iconic brands such as Heineken, Tiger, Guinness and more through a nationwide network, including Drinkies delivery service. The organisation focuses on activating channel strategies and driving commercial results by turning plans into clear, on-brand activations across Modern and Traditional Off-Trade channels.

As part of its dynamic marketing portfolio, HEINEKEN Malaysia continues to strengthen brand presence and

Responsibilities

• Translate Channel Strategy - Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives - Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations - Lead end-to-end activation programmes across key channels.
• Drive Category Growth - Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence - Deliver activities on time, within budget and to the required standards
• Deliver Commercial Objectives - Ensure activations are aligned with and contribute to overall business goals.

Job description

HEINEKEN Malaysia is a leading brewer in Malaysia, producing and distributing iconic brands such as Heineken, Tiger, Guinness and more through a nationwide network, including Drinkies delivery service. The organisation focuses on activating channel strategies and driving commercial results by turning plans into clear, on-brand activations across Modern and Traditional Off-Trade channels.

As part of its dynamic marketing portfolio, HEINEKEN Malaysia continues to strengthen brand presence and