Channel Activation Manager - Off Trade

The HEINEKEN Company; Petaling Jaya; Presencial; MYR 60.000 - 90.000; Jornada completa

Descripción de la vacante

The HEINEKEN Company in Malaysia is seeking a Channel Activation Manager to translate channel strategy into clear activation plans and drive brand initiatives across Modern and Traditional Off-Trade. You will manage end-to-end activation programmes, support category growth, ensure execution excellence, and deliver activations on time and within budget to meet commercial objectives.

This role offers collaboration with sales and marketing teams in a fast-paced market.

Responsabilidades

• Translate channel strategy into clear, actionable activation plans.
• Drive brand and portfolio initiatives across Modern and Traditional Off-Trade.
• Lead end-to-end activation programmes across key channels.
• Drive category growth through targeted trade initiatives.
• Ensure execution excellence: on time, on budget, high standards.
• Deliver activations that align with and contribute to business goals.

Descripción del empleo

• Translate Channel Strategy – Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives – Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations – Lead end-to-end activation programmes across key channels.
• Drive Category Growth – Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence – Deliver activities on time, within budget and to the required standards
• Deliver Commercial Objectives – Ensure activations are aligned with and contribute to overall business goals.