Campaign Planning Specialist

Menara Maxis; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Maxis Malaysia is seeking a Campaign Planning Specialist to drive the end-to-end lifecycle of base initiatives for Hotlink Prepaid & Postpaid. You will plan campaigns, coordinate with cross-functional teams and deliver insights to improve customer value.

In this role you will analyze customer data, track performance KPIs and manage communication channels including SMS and app notifications. A proactive self-starter who thrives under pressure will fit well in our collaborative culture.

Qualifications

• Bachelor's degree in a relevant discipline or equivalent experience.
• Experience in below-the-line targeted marketing within telecom preferred.
• Knowledge of CVM or CRM is advantageous.

Responsibilities

• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid to drive adoption and reduce churn.
• Manage end-to-end campaign execution with cross-functional stakeholders.
• Analyze customer data to identify segments and optimize targeting and reach.
• Track campaign KPIs and implement corrective actions for future campaigns.
• Deliver regular campaign performance reports with take-up and insights.
• Manage communication channels including SMS broadcasts and App notifications.

Skills

Campaign Planning

Analytics

CRM knowledge

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Analytics tools

Job description

Are you ready to get ahead in your career? We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

The Campaign Planning Specialist manages all lifecycle aspects of Hotlink Prepaid & Hotlink Postpaid, including planning, organizing and executing campaigns/base initiatives while delivering incremental lifetime value & improved experience to our customers.

What are you accountable for?

• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid customer base to drive adoption of key services, lower customer churn and increase customer ARPU.
• Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.
• Analyse customer data using analytics tool to gain insights on customer segments and understands how to best target, reach, and convert.
• Track and evaluate campaign success and continue to improve with corrective actions for future campaigns.
• Deliver regular reports of campaign results, including take-up, analysis and evaluation of campaign KPIs.
• Manage communication channels to Hotlink Prepaid/Postpaid customers, including SMS broadcast & App notifications.

What do you need for this role?

• Bachelor's Degree in a relevant discipline.
• At least 2 year(s) of working experience in below-the-line targeted marketing within the telecommunications industry.
• Know-how in Product Management, CVM or CRM is an added advantage.
• Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Tomorrow Begins Today We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today, as we make aspiration achievable today with reliable connectivity and simple experiences. We deeply believe that the key element to our success has always been our people. Visit our careers page to learn more about #LifeAtMaxis. #SimplyMaxis Culture

To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance, and possibilities to embody our culture values. Our #SimplyMaxis culture encompasses four values which are ‘Keep It Simple’, ‘Focus On Real Customer Needs’, ‘Go For Gold’, and ‘Celebrate Winning Together’. Watch these videos and hear from our people who live and breathe our #SimplyMaxis culture.