Campaign Planning Specialist

Maxis Broadband Sdn Bhd; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Medical

Education support

Loans

Dental

Phone Bill Allowance

Mobile Phone Subsidy

Job summary

Maxis Broadband Sdn Bhd in Kuala Lumpur seeks a Campaign Planning Specialist to manage lifecycle campaigns for Hotlink Prepaid & Postpaid, driving adoption, reducing churn and increasing ARPU.

The role involves planning base initiatives, coordinating with cross-functional teams, analyzing customer data with analytics tools, and delivering KPI-rich reports to guide future campaigns.

Qualifications

• Bachelor's Degree in a relevant discipline.
• 2 years of working experience in below-the-line targeted marketing within the telecommunications industry.
• Know-how in Product Management, CVM or CRM is an added advantage.
• Personal traits: Positive, Passionate, Collaborative, A self-starter; able to perform under pressure and be a team player.

Responsibilities

• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid to drive adoption and reduce churn.
• Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.
• Analyse customer data with analytics tools to segment and target effectively.
• Track and evaluate campaign success and implement corrective actions for future campaigns.
• Deliver regular reports of campaign results and KPI evaluation.
• Manage communication channels to Hotlink Prepaid/Postpaid customers (SMS, App notifications).

Skills

Product Management

CVM

CRM

Campaign planning

Education

Bachelor's Degree in a relevant discipline

Tools

Analytics tools

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

The Campaign Planning Specialist manages all lifecycle aspects of Hotlink Prepaid & Hotlink Postpaid, including planning, organizing and executing campaigns/base initiatives while delivering incremental lifetime value & improved experience to our customers.

What are you accountable for?

Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid customer base to drive adoption of key services, lower customer churn and increase customer ARPU

Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.

Analyse customer data using analytics tool to gain insights on customer segments and understands how to best target, reach, and convert.

Track and evaluate campaign success and continue to improve with corrective actions for future campaigns

Deliver regular reports of campaign results, including take-up, analysis and evaluation of campaign KPIs

Manage communication channels to Hotlink Prepaid/Postpaid customers, including SMS broadcast & App notifications.

What do you need for this role?

• Bachelor's Degree in a relevant discipline
• At least 2 year(s) of working experience in below-the-line targeted marketing within the telecommunications industry
• Know-how in Product Management, CVM or CRM is an added advantage
• Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Telecommunications & Internet Service Providers 1,001-5,000 employees

We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and simple experiences.

We deeply believe that the key element to our success has always been our people. To realize our shared vision to become Malaysia's leading integrated telco, we have embedded the language of commitment, performance and possibilities to embody our culture values.

We embrace an innovative and digital-first mindset which our people thrive on, helping them realise their potential and contribute their unique skills to create amazing products and services for our customers.

We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today as we make aspiration achievable today with reliable connectivity and simple experiences.

We deeply believe that the key element to our success has always been our people. To realize our shared vision to become Malaysia's leading integrated telco, we have embedded the language of commitment, performance and possibilities to embody our culture values.

We embrace an innovative and digital-first mindset which our people thrive on, helping them realise their potential and contribute their unique skills to create amazing products and services for our customers.

Perks and benefits Medical Education support Loans Dental Phone Bill Allowance, Mobile Phone Subsidy, Additi

Be careful This job ad has not been subjected to our hirer verification process. Proceed cautiously and do your own checks before providing any personal information. Learn how to protect yourself Report this job ad Your email address Reason for reporting job Additional comments To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

What can I earn as a Planning Specialist