Campaign Planning Specialist

Menara Maxis; Kampung Paya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Maxis Malaysia, Malaysia’s leading converged solutions company, invites you to join as Campaign Planning Specialist for Hotlink Prepaid and Postpaid. You will plan, develop base initiatives, manage campaigns and collaborate with cross-functional teams to deliver value for customers and business.

This role focuses on planning, execution, and optimizing campaigns to drive adoption and engagement. You should have a Bachelor's degree and at least 2 years in below-the-line targeted marketing in

Qualifications

• Bachelor's Degree in a relevant discipline.
• At least 2 years of working experience in below-the-line targeted marketing within the telecommunications industry.
• Know-how in Product Management, CVM or CRM is an added advantage.
• Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player.

Responsibilities

• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid to drive adoption and reduce churn.
• Manage end-to-end campaign execution with cross-functional stakeholders.
• Analyze customer data using analytics tool to segment and target effectively.
• Track and evaluate campaign success and implement corrective actions for future campaigns.
• Deliver regular reports of campaign results and KPIs.
• Manage communication channels to Hotlink Prepaid/Postpaid customers via SMS and App notifications.

Skills

Campaign planning

Analytics

Cross-functional collaboration

CRM knowledge

Education

Bachelor's Degree in a relevant discipline

Tools

Analytics tool

CRM software

Job description

Are you ready to get ahead in your career? We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

The Campaign Planning Specialist manages all lifecycle aspects of Hotlink Prepaid & Hotlink Postpaid, including planning, organizing and executing campaigns/base initiatives while delivering incremental lifetime value & improved experience to our customers.

What are you accountable for?

• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid customer base to drive adoption of key services, lower customer churn and increase customer ARPU.
• Manage end-to-end campaign execution in collaboration with cross-functional stakeholders.
• Analyse customer data using analytics tool to gain insights on customer segments and understands how to best target, reach, and convert.
• Track and evaluate campaign success and continue to improve with corrective actions for future campaigns.
• Deliver regular reports of campaign results, including take-up, analysis and evaluation of campaign KPIs.
• Manage communication channels to Hotlink Prepaid/Postpaid customers, including SMS broadcast & App notifications.

What do you need for this role?

• Bachelor's Degree in a relevant discipline.
• At least 2 year(s) of working experience in below-the-line targeted marketing within the telecommunications industry.
• Know-how in Product Management, CVM or CRM is an added advantage.
• Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Tomorrow Begins Today We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today, as we make aspiration achievable today with reliable connectivity and simple experiences. We deeply believe that the key element to our success has always been our people. Visit our careers page to learn more about #LifeAtMaxis. #SimplyMaxis Culture

To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance, and possibilities to embody our culture values. Our #SimplyMaxis culture encompasses four values which are ‘Keep It Simple’, ‘Focus On Real Customer Needs’, ‘Go For Gold’, and ‘Celebrate Winning Together’. Watch these videos and hear from our people who live and breathe our #SimplyMaxis culture.