Telco Campaign Architect: Growth & Insights

MAXIS Malaysia; Kampung Paya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Maxis Malaysia, Malaysia’s leading converged solutions company, invites you to join as Campaign Planning Specialist for Hotlink Prepaid and Postpaid. You will plan, develop base initiatives, manage campaigns and collaborate with cross-functional teams to deliver value for customers and business.

This role focuses on planning, execution, and optimizing campaigns to drive adoption and engagement. You should have a Bachelor's degree and at least 2 years in below-the-line targeted marketing in

Qualifications

• Bachelor's Degree in a relevant discipline.
• At least 2 years of working experience in below-the-line targeted marketing within the telecommunications industry.
• Know-how in Product Management, CVM or CRM is an added advantage.
• Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player.

Responsibilities

• Plan/develop base initiatives/campaigns for Hotlink Prepaid/Postpaid to drive adoption and reduce churn.
• Manage end-to-end campaign execution with cross-functional stakeholders.
• Analyze customer data using analytics tool to segment and target effectively.
• Track and evaluate campaign success and implement corrective actions for future campaigns.
• Deliver regular reports of campaign results and KPIs.
• Manage communication channels to Hotlink Prepaid/Postpaid customers via SMS and App notifications.

Skills

Campaign planning

Analytics

Cross-functional collaboration

CRM knowledge

Education

Bachelor's Degree in a relevant discipline

Tools

Analytics tool

CRM software

Job description

Maxis Malaysia, Malaysia’s leading converged solutions company, invites you to join as Campaign Planning Specialist for Hotlink Prepaid and Postpaid. You will plan, develop base initiatives, manage campaigns and collaborate with cross-functional teams to deliver value for customers and business.

This role focuses on planning, execution, and optimizing campaigns to drive adoption and engagement. You should have a Bachelor's degree and at least 2 years in below-the-line targeted marketing in