Head of Social & Brand Experience

MAXIS Malaysia; Kuala Lumpur; Sur place; MYR 180 000 - 300 000; Plein temps

Résumé du poste

MAXIS Malaysia is seeking a senior leader to sculpt and drive social media and brand experiences across online and offline touchpoints. You will oversee content across Instagram, Facebook, Threads, X, TikTok, YouTube, LinkedIn and manage a team of specialists while guiding agencies.

The role prioritizes brand guidelines, storytelling, and measurable impact. With 10+ years in social media marketing and at least 5 in leadership, you will shape campaigns for MAXIS and Hotlink, balancing data-driven

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 10 years+ of progressive experience in social media marketing, brand management, or digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful social media and brand experience strategies for large-scale brands, preferably within tech & telco industry or fast moving B2C sectors.
• Deep understanding of current social media platforms, trends, analytics tools, and best practices.
• Strong leadership and interpersonal management skills, with the ability to inspire and develop a high-performing team.
• Skilled communication and articulation skills with the ability to influence stakeholders at all levels.
• Demonstrated ability to think strategically and translate business objectives into actionable social media and brand experience initiatives.
• Proficiency in social media management platforms, analytics tools (e.g., Sprinklr, Sprout Social, Hootsuite, Google Analytics).
• Hands-on content creation experience is a clear advantage as well.
• Experience with crisis management and reputation management on social media.
• Strong analytical skills with the ability to interpret data and make data-driven decisions, backed by intuition and lived experiences.
• Curiosity, creativity and a relentless passion for storytelling and brand building through social and on-ground brand experiences.

Responsabilités

• Develop and implement a comprehensive social and experiential strategy aligned with Maxis and Hotlink's overall marketing and business objectives.
• Oversee the creation and curation of brand and demand building content across all social media platforms (e.g., Instagram, Facebook, Threads, X, TikTok, YouTube, LinkedIn).
• Manage and mentor a team of social, experiential and activation specialists, as well as manage and direct agency partners.
• Define and uphold brand guidelines and tone of voice across all social and brand experience touchpoints.
• Generate demand and preference for Maxis and Hotlink products & services via differentiated social 'storyselling' and 'shoppertainment' strategies.
• Monitor social media trends, emerging platforms, and competitor activities to identify opportunities and inform strategic pivots.
• Establish and track relevant key performance indicators (KPIs) for social media and brand experience initiatives, providing regular reports and actionable insights that drive real business impact beyond social vanity metrics.
• Collaborate closely with internal stakeholders including brand and marcomms, product, customer service, and corporate comms to ensure integrated campaigns and high-impact, relatable brand messaging.
• Work with insights team to utilise social listening tools and leverage insights to understand customer sentiment and inform content strategy.
• Manage the social media and brand experience budget effectively and efficiently.
• Oversee influencer marketing strategies and partnerships to amplify brand reach and authenticity.
• Lead crisis communication on social media platforms, ensuring timely and appropriate responses.
• Drive innovation in experiential technology, exploring emerging tech to enhance customer interaction and delight, creating unique, ownable and memorable brand experiences.

Connaissances

Leadership

Strategic thinking

Communication

Analytical skills

Stakeholder management

Team development

Crisis management

Storytelling

Brand management

Formation

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Outils

Sprinklr

Sprout Social

Hootsuite

Google Analytics

Description du poste

Are you ready to get ahead in your career? We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical? Lead the development and execution of the Maxis and Hotlink social media and brand experience strategies to drive brand relevance, preference and loyalty. This role is pivotal in shaping how our brand connects with our audience across all online and offline experiences and touchpoints.

Job Responsibilities

• Develop and implement a comprehensive social and experiential strategy aligned with Maxis and Hotlink's overall marketing and business objectives.
• Oversee the creation and curation of brand and demand building content across all social media platforms (e.g., Instagram, Facebook, Threads, X, TikTok, YouTube, LinkedIn).
• Manage and mentor a team of social, experiential and activation specialists, as well as manage and direct agency partners.
• Define and uphold brand guidelines and tone of voice across all social and brand experience touchpoints.
• Generate demand and preference for Maxis and Hotlink products & services via differentiated social 'storyselling' and 'shoppertainment' strategies.
• Monitor social media trends, emerging platforms, and competitor activities to identify opportunities and inform strategic pivots.
• Establish and track relevant key performance indicators (KPIs) for social media and brand experience initiatives, providing regular reports and actionable insights that drive real business impact beyond social vanity metrics.
• Collaborate closely with internal stakeholders including brand and marcomms, product, customer service, and corporate comms to ensure integrated campaigns and high-impact, relatable brand messaging.
• Work with insights team to utilise social listening tools and leverage insights to understand customer sentiment and inform content strategy.
• Manage the social media and brand experience budget effectively and efficiently.
• Oversee influencer marketing strategies and partnerships to amplify brand reach and authenticity.
• Lead crisis communication on social media platforms, ensuring timely and appropriate responses.
• Drive innovation in experiential technology, exploring emerging tech to enhance customer interaction and delight, creating unique, ownable and memorable brand experiences.

Job Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 10 years+ of progressive experience in social media marketing, brand management, or digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful social media and brand experience strategies for large-scale brands, preferably within tech & telco industry or fast moving B2C sectors.
• Deep understanding of current social media platforms, trends, analytics tools, and best practices.
• Strong leadership and interpersonal management skills, with the ability to inspire and develop a high-performing team.
• Skilled communication and articulation skills with the ability to influence stakeholders at all levels.
• Demonstrated ability to think strategically and translate business objectives into actionable social media and brand experience initiatives.
• Proficiency in social media management platforms, analytics tools (e.g., Sprinklr, Sprout Social, Hootsuite, Google Analytics).
• Hands-on content creation experience is a clear advantage as well.
• Experience with crisis management and reputation management on social media.
• Strong analytical skills with the ability to interpret data and make data-driven decisions, backed by intuition and lived experiences.
• Curiosity, creativity and a relentless passion for storytelling and brand building through social and on-ground brand experiences.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Tomorrow Begins Today We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today, as we make aspiration achievable today with reliable connectivity and simple experiences. We deeply believe that the key element to our success has always been our people.

#SimplyMaxis culture encompasses four values which are ‘Keep It Simple’, ‘Focus On Real Customer Needs’, ‘Go For Gold’, and ‘Celebrate Winning Together’. Watch these videos and hear from our people who live and breathe our #SimplyMaxis culture.