Assistant Content Manager / Content Manager

YouTrip; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

YouTrip is seeking a Content & Brand Lead in Petaling Jaya to shape our brand narrative and own the content strategy across social, website, blogs, EDM, in-app, and campaigns. You’ll translate business priorities into engaging content, drive SEO-focused website content, and coordinate with Product, Data, and regional teams.

Ideal candidates will be strong writers, fluent in digital trends, and comfortable using marketing tools and CMS to optimise performance and conversions.

Qualifications

• Experience building brand narratives across channels.
• Ability to translate strategy into consumer-facing content.
• Knowledge of evergreen content and SEO-driven planning.

Responsibilities

• Own and shape YouTrip's brand and content strategy across channels.
• Lead content ecosystem: social, website, blogs, EDM, in-app, and campaigns.
• Develop content roadmap aligning with priorities and product features.
• Drive social media strategy, planning, and engagement.
• Plan website/blog content with SEO-led articles and explainers.
• Collaborate with Product, Data, Support, and regional teams.
• Measure brand/content performance and optimise campaigns.

Skills

Brand strategy

Content planning

SEO basics

Social media

Copywriting

Tools

CMS

Job description

We Are:

YouTrip is the leading and fastest-growing multi-currency payment platform in Asia Pacific. In 2018, we pioneered the region's first multi-currency digital wallet. Now, YouTrip is the #1 multi-currency digital wallet trusted by millions across the region, processing over US$15 billion in total payment value annually.

Our consumer and business propositions - YouTrip and YouBiz - empower individuals and businesses with inclusive, accessible, and affordable financial solutions. YouTrip has raised over US$110 million to date, including its recent Series B round led by global venture capital firm Lightspeed Venture Partners - underscoring strong investor confidence in its mission to transform digital financial services across the Asia Pacific.

Recognised as World Economic Forum's Global Innovator 2025, CNBC's World's Top Fintech Companies (2025, 2024), and LinkedIn's Top Startup (2024, 2023), YouTrip is dedicated to creating the next generation of digital finance services for consumers and businesses.

Valuing an entrepreneurial culture of diversity and inclusion, we are seeking driven individuals to join our fast-growing regional team as we push the boundaries of innovative fintech solutions.

You will:

• Own and shape YouTrip's brand and content strategy, ensuring our brand narrative, messaging, tone of voice, and storytelling are consistent, compelling, and relevant to consumers.
• Lead the full content ecosystem across key owned and organic channels, including social media, website, blogs, EDM newsletters, in-app content, product education, and campaign content.
• Develop and manage the content roadmap, translating business priorities, campaign plans, product features, travel moments, and cultural trends into engaging content that builds awareness, trust, engagement, and conversion.
• Drive YouTrip's social media strategy and day-to-day content planning, including platform strategy, content pillars, publishing calendar, caption writing, content ideation, community-facing content, and campaign amplification.
• Lead website and blog content planning, including SEO-led articles, product explainers, travel guides, educational content, and evergreen content that strengthens YouTrip's visibility and authority.
• Plan and execute EDM and in-app campaign content in collaboration with product teams, ensuring newsletters, campaign announcements, and promotional messages are clear, engaging, and conversion-focused.
• Support integrated marketing campaigns by developing campaign narratives, content angles, messaging frameworks, creative briefs, and channel-specific content adaptations across social, website, EDM, in-app, PR, partnerships, and paid channels.
• Guide creative and content production by working closely with designers, videographers, creators, agencies, and internal stakeholders to deliver high-quality assets that meet brand standards, campaign objectives, and channel requirements.
• Collaborate closely with cross-functional team members including Product, Data, Customer Support, and regional teams to ensure content and brand initiatives are aligned, well-executed, and performance-informed.
• Measure and report on brand and content performance, including social engagement, content reach, website/blog traffic, EDM performance, campaign content effectiveness, and audience insights to guide ongoing optimisation.

You are:

• A Content Aficionado: the social and digital space is your playground. You stay ahead of trends, understand what drives engagement, and know how to turn insights into thumb-stopping content that resonates with consumers.

• Brand-First in Your Thinking: you understand how to build a brand from the ground up and can translate strategy into consistent messaging, narratives, and creative storytelling across all channels.
• A Strong Storyteller: you know how to simplify complex product propositions into clear, engaging, and consumer-friendly content across social, web, blog, EDM, in-app, and campaign formats.
• Socially & Culturally Fluent: you understand internet culture, consumer behaviour, travel trends, social platforms, and content formats, and can spot relevant moments for the brand to participate in.
• SEO & Content-Led: you understand the value of evergreen content, search intent, keyword-led planning, product education, and long-form content in building organic discovery and trust.

• Technically Savvy: you are comfortable with marketing tools, content management systems, social media platforms, analytics dashboards, AI tools, and CRM/email platforms, and can use data to guide content and campaign decisions.
• A Natural Campaign Storyteller: you can support integrated campaigns by developing the right messaging, content angles, creative direction, and channel adaptations across social, EDM, blog, in-app, paid, PR, and partnership touchpoints.
• An Excellent Multi-Tasker: you thrive in a fast-moving environment. You can manage multiple content workstreams, campaign deadlines, stakeholders, and approvals without losing sight of quality.
• A Fearless Self-Starter: you take ownership, suggest bold ideas, and execute with confidence. You are comfortable getting hands-on with writing, briefing, coordinating, editing, reviewing, and troubleshooting when needed.
• Strategic Yet Practical: you can zoom out to see the bigger brand and content direction, while still being tactical enough to execute, optimise, and solve day-to-day content and campaign challenges.