Business Development Professionals

MAHSA University; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

MAHSA University in Malaysia is seeking dynamic Business Development professionals at Executive, Manager, or Director levels to drive growth, student recruitment, and partnerships within the education sector.

The role requires a strong commercial mindset and the ability to convert leads, partnerships, and market opportunities into measurable outcomes, with leadership experience preferred for higher levels.

Qualifications

• Diploma/Degree in Business Administration, Marketing, Education, Management, Communications, Sales, or a related field.
• Minimum 2 years of relevant experience in business development, sales, marketing, partnerships, student recruitment, outreach, or a related field.
• Candidates with 5+ years of relevant experience may be considered for a Manager-level appointment.
• Candidates with 8+ years of relevant experience, together with leadership and strategic business development experience, may be considered for a Director-level appointment.

Responsibilities

• Develop and execute business development and sales strategies to support institutional growth, revenue, and student enrolment objectives.
• Identify, develop, and convert new business opportunities, market segments, and potential revenue channels.
• Drive sales activities and work toward achieving targets.
• Develop and maintain a strong BD/Sales pipeline, including leads, prospects, partnerships, and conversion activities.
• Follow up proactively on leads to maximise conversion and business results.
• Plan and participate in education fairs, roadshows, school visits, exhibitions, open days, outreach programmes, recruitment events, and other promotional activities.
• Work with Admissions, Marketing, Academic, and other relevant teams to ensure effective lead management and conversion from enquiry to enrolment.
• Identify, develop, and manage strategic partnerships that contribute to student recruitment, revenue generation, market expansion, and institutional visibility.
• Lead and manage the Business Development and/or Student Recruitment team to achieve agreed targets.

Skills

Sales

Partnerships

Lead generation

Relationship building

Strategic planning

Willing to travel

Education

Bachelor's or Diploma in Business/Marketing/Education/Management/Communications/Sales

Job description

We are looking for dynamic, sales-oriented, and results-driven Business Development professionals to join our team at various levels ; Executive, Manager, or Director, depending on the candidate’s experience, qualifications, and leadership capabilities.

The successful candidate will be responsible for driving business growth, student recruitment and enrolment, developing strategic partnerships, expanding market reach, generating new business opportunities, and achieving agreed sales and recruitment targets within the education and higher education sector.

This role requires a strong commercial mindset, excellent relationship-building capabilities, and the ability to convert leads, partnerships, and market opportunities into measurable business and student recruitment outcomes.

Key Responsibilities

1. Business Development & Sales

Develop and execute business development and sales strategies to support institutional growth, revenue, and student enrolment objectives.

Identify, develop, and convert new business opportunities, market segments, and potential revenue channels.

Drive sales activities and consistently work towards achieving agreed business development, revenue, and conversion targets.

Develop and maintain a strong business development and sales pipeline, including leads, prospects, partnerships, and conversion activities.

Follow up proactively on leads and opportunities to maximise conversion and business results.

Conduct market research and monitor industry trends, competitor activities, market demand, and emerging business opportunities.

2. Student Recruitment & Enrolment

Develop and implement student recruitment strategies to increase enquiries, applications, enrolment, and student intake.

Identify new student recruitment channels and markets, including schools, colleges, education agents, corporate partners, and other potential sources.

Build strong relationships with schools, counsellors, education partners, agents, and other stakeholders to generate student leads and recruitment opportunities.

Plan and participate in education fairs, roadshows, school visits, exhibitions, open days, outreach programmes, recruitment events, and other promotional activities.

Monitor student recruitment leads, conversion rates, enrolment performance, and recruitment targets.

Work closely with Admissions, Marketing, Academic, and other relevant teams to ensure effective lead management and conversion from enquiry to enrolment.

3. Partnerships & Stakeholder Management

Identify, develop, and manage strategic partnerships that contribute to student recruitment, revenue generation, market expansion, and institutional visibility.

Build and maintain strong relationships with schools, colleges, universities, corporate organisations, government agencies, education partners, industry partners, and other relevant stakeholders.

Develop partnership proposals, collaboration models, and strategic initiatives that create measurable value for the institution.

Explore opportunities for corporate partnerships, institutional collaborations, articulation arrangements, student recruitment partnerships, and other strategic initiatives.

Maintain regular engagement with existing partners to strengthen relationships and identify additional business opportunities.

Prepare business proposals, partnership presentations, sales and recruitment reports, forecasts, and management updates.

Track and report business development activities, sales pipeline, student recruitment performance, conversion rates, partnerships, and achievement against targets.

Represent the institution at external meetings, networking events, conferences, education fairs, and strategic engagements.

Work closely with Marketing, Admissions, Academic, Student Recruitment, and other relevant departments to achieve institutional business objectives.

Lead and manage the Business Development and/or Student Recruitment team to achieve agreed targets.

Establish clear sales, student recruitment, partnership, and business development KPIs for the team.

Monitor individual and team performance, pipeline, conversion rates, and overall results.

Coach and develop team members to strengthen their sales, negotiation, partnership development, and student recruitment capabilities.

Develop and oversee overall business development, partnership, sales, and student recruitment strategies.

Provide management with market insights, business forecasts, performance updates, and recommendations for growth.

Requirements

Diploma/Degree in Business Administration, Marketing, Education, Management, Communications, Sales, or a related field.

Minimum 2 years of relevant experience in business development, sales, marketing, partnerships, student recruitment, outreach, or a related field.

Candidates with 5+ years of relevant experience may be considered for a Manager-level appointment.

Candidates with 8+ years of relevant experience, together with strong leadership and strategic business development experience, may be considered for a Director-level appointment.

Experience in the education or higher education industry, particularly in student recruitment, education sales, or partnership development, will be an advantage.

Proven ability to develop partnerships, generate leads, manage external stakeholders, and convert opportunities into measurable results.

Strong sales orientation and target-driven mindset, with the ability to work towards student recruitment, revenue, conversion, and business development targets.

Excellent communication, presentation, negotiation, networking, and relationship-building skills.

Strong commercial awareness with the ability to identify, develop, and convert business and recruitment opportunities.

Willing to travel for school visits, roadshows, education fairs, partnership meetings, recruitment activities, and other business development engagements.

Self-motivated, proactive, resilient, and results-oriented, with the ability to work independently and collaboratively.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Education, Training & Professional Development 1,001-5,000 employees

Recognised as one of the best Universities in Malaysia, MAHSA UNIVERSITY offers high quality education to meet the surging demand of professionals in the industry.

We are commited to excellence in providing the platform for aspiring students and professionals alike. In line with our expansion plans, we invite highly motivated and committed individuals who share our goals to embark on long and rewarding careers with us.

Recognised as one of the best Universities in Malaysia, MAHSA UNIVERSITY offers high quality education to meet the surging demand of professionals in the industry.

We are commited to excellence in providing the platform for aspiring students and professionals alike. In line with our expansion plans, we invite highly motivated and committed individuals who share our goals to embark on long and rewarding careers with us.