Senior Officer, Student Recruitment

University of Southampton Malaysia; Iskandar Puteri; On-site; MYR 60,000 - 90,000; Full time

Job summary

The University of Southampton Malaysia (UoSM) is seeking a dynamic Senior Student Recruitment Officer to drive recruitment, enrolment and revenue targets across domestic and international markets. You will own the recruitment funnel from enquiries to enrolments and work with RAM to maximise pipeline performance and conversions.

In this target-driven role, you will manage partnerships with schools, agents and counsellors, execute timely campaigns, and use CRM data to forecast outcomes while

Qualifications

• Bachelor’s degree in Business, Marketing, International Business, Communications, Education, or related field.
• Minimum 5 years of relevant student recruitment or education sales experience.
• Proven track record of achieving recruitment or revenue targets.
• Experience managing pipelines and driving conversion across multiple stages.

Responsibilities

• Own assigned domestic and/or international markets to drive enrolment targets.
• Manage the recruitment pipeline with proactive engagement of prospects and offer holders.
• Collaborate with RAM to deliver market campaigns and conversion initiatives.
• Develop recruitment channels including agents, schools and counsellors.
• Plan and execute school visits, education fairs, events and market campaigns.

Skills

Student recruitment

Sales/education sales

CRM systems

Market development

Communication skills

Education

Bachelor’s degree in Business/Marketing/related field

Tools

CRM software

Job description

The University of Southampton Malaysia (UoSM) is seeking a dynamic and commercially focused Senior Student Recruitment Officer to support the delivery of its ambitious student recruitment, enrolment and revenue targets.

The successful candidate will take ownership of assigned domestic and/or international markets and be accountable for driving student recruitment and conversion outcomes across the full recruitment funnel (Enquiries → Applications → Offers → Acceptances → Enrolments).

This is a target-critical, performance-driven role requiring a proactive individual who can effectively manage student pipelines, develop productive recruitment channels, engage prospective students and applicants, and identify opportunities to increase applications, improve conversion and grow enrolments.

The role holder will work closely with colleagues across the Recruitment, Admissions and Marketing (RAM) function to ensure a seamless student recruitment journey, with success measured through enrolment outcomes, conversion performance, pipeline progression, responsiveness, market performance and effective ownership of assigned recruitment portfolios.

Key Responsibilities

Deliver student enrolment targets by taking ownership of assigned domestic and/or international markets and driving progression across the full recruitment funnel (Enquiries → Applications → Offers → Acceptances → Enrolments), identifying pipeline gaps and taking timely corrective action to maximise enrolment outcomes.

Manage the student recruitment pipeline as an active portfolio by maintaining regular and purposeful engagement with prospective students, applicants, offer holders and accepted students, prioritising high-potential applicants and proactively addressing those at risk of dropping out of the recruitment journey.

Drive applicant conversion and enrolment outcomes by working closely with the Manager, Conversion Management and relevant RAM colleagues on priority applicant lists, offer-holder conversion, acceptance and enrolment campaigns, rapid-response follow-ups, applicant re-engagement and intake-specific conversion initiatives.

Develop and manage recruitment channels and partnerships, including education agents, schools, counsellors and other relevant stakeholders. Monitor partner performance, identify opportunities for improvement, and take action to strengthen productive channels and increase applications and enrolments.

Plan and execute high-impact recruitment activities including school visits, education fairs, agent events, counsellor engagements, student and parent sessions, offer-holder events, virtual recruitment activities and market-specific campaigns, ensuring activities are linked to measurable leads, applications, conversions and enrolments.

Collaborate across the RAM model to support an effective and seamless student recruitment journey:

Marketing: Provide market intelligence, lead-quality feedback and input into market-specific campaigns and recruitment initiatives.

Admissions: Support timely application processing, offer turnaround and resolution of applicant documentation or application-related issues.

Conversion Management: Support offer-to-acceptance and acceptance-to-enrolment conversion activities, priority applicant interventions and targeted conversion campaigns.

Maintain strong CRM and data discipline by ensuring student records, interactions and follow-up actions are complete, accurate and up to date. Monitor key recruitment indicators including enquiries, applications, offers, acceptances, enrolments, conversion rates, response times, pipeline ageing, agent productivity and market performance.

Use recruitment data and market intelligence to improve performance by maintaining accurate enrolment forecasts, identifying emerging risks and opportunities, evaluating recruitment activity and return on investment, and recommending actions to improve pipeline progression, conversion and market growth.

Develop market intelligence and identify growth opportunities by monitoring competitor institutions, programme offerings, fees, scholarships, student demand and recruitment trends. Identify potential new schools, agents, partnerships and recruitment channels to support market diversification and sustainable enrolment growth.

Represent UoSM professionally in the market and build strong relationships with students, parents, schools, agents, counsellors and other stakeholders, ensuring a high-quality student experience throughout the recruitment journey.

Key Requirements

Bachelor’s degree in Business, Marketing, International Business, Communications, Education, or a related discipline, or an equivalent professional qualification.

Minimum 5 years of relevant experience in student recruitment, education sales, business development, account management or a related target-driven role.

Demonstrated track record of achieving or exceeding student recruitment, sales, enrolment or revenue targets.

Experience managing prospective student or customer pipelines and driving conversion through multiple stages of the recruitment or sales funnel.

Experience managing recruitment agents, school networks, channel partners or other external stakeholders.

Experience working across multiple markets or territories would be an advantage.

Experience in higher education and/or international student recruitment is highly desirable.

Experience using CRM systems and recruitment data to monitor pipeline performance, conversion and forecasting.

Strong commercial awareness and ability to identify opportunities for market growth and revenue generation.

Strong communication, negotiation and interpersonal skills, with the ability to engage and influence students, parents, agents, schools and internal stakeholders.

Highly organised, proactive and results-oriented, with strong ownership and accountability for assigned recruitment targets and markets.

Willingness to travel locally and internationally, where required, to support recruitment activities and assigned markets.

Strong inclination to use and apply artificial intelligence (AI) and digital tools within daily work processes to enhance efficiency, service quality, data accuracy, and decision-making, in compliance with organisational policies, data protection requirements, and ethical standards.

The University of Southampton Malaysia (UoSM) is an international branch campus of the University of Southampton, a founding member of the Russell Group and one of the UK’s leading research-intensive universities. Established in 2012 and located in Iskandar Puteri, Johor, UoSM offers foundation, undergraduate and postgraduate programmes, providing students with a globally recognised UK education in Malaysia.

As part of a globally connected university with campuses in the United Kingdom, Malaysia and India, UoSM is committed to academic excellence, research, innovation and industry engagement, preparing graduates to make a positive impact in an increasingly interconnected world.