Business Development Manager, Platforms

PrimeStaff Management Services; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

PrimeStaff Management Services in Malaysia is seeking a Business Development Manager, Platforms, to open the platform market and drive growth across Malaysia and Singapore. You will identify operations leaders, secure initial sites, and transition mature accounts to the account management team.

You will report to the Director, Commercial, work with delivery teams, and leverage your regional relationships in e-commerce and logistics to win multi-site, high-volume deals while maintaining

Qualifications

• 6–10 years of B2B sales experience in e-commerce/logistics.
• Established relationships with operations leaders at major platforms/3PL.
• Proven record closing multi-site, high-volume deals.
• Solid understanding of labour-cost structures (EPF/SOCSO/EIS).
• Fluency in English and Bahasa Malaysia; Malaysian work rights; travel to Singapore 1–2 days/week.

Responsibilities

• Market development and prospecting across Malaysia and Singapore.
• Design and run paid site trials with price and SLAs.
• Negotiate MSAs and rate cards; maintain CRM and forecasts.

Skills

B2B sales

Market prospecting

E-commerce

Relationship mgmt

Job description

PrimeStaff supplies operational workforce solutions to leading e-commerce platforms, grocers and logistics providers across Singapore and Malaysia. Our trained temporary crews support fulfilment, sorting, last-mile operations and peak-season surge cover. We already deliver more than 10,000 hours a month for a major grocery client in Singapore. We are now expanding into the regional platform and e-commerce market.

The Opportunity

This is a new, high-impact role in our regional growth strategy. As Business Development Manager, Platforms, you will open the platform market for PrimeStaff in Malaysia and Singapore. You will identify the operations leaders who buy temporary labour, secure and prove the first sites, and then hand mature accounts to our account management team so you can move on to the next opportunity.

You will report to the Director, Commercial, and work closely with our account management and delivery teams. This role suits a commercially sharp hunter who has strong relationships in the region’s e-commerce and logistics ecosystem and takes pride in disciplined, profitable growth.

Key Responsibilities

Market development and prospecting

• Build and maintain a target map of platform, e-commerce and 3PL sites across Malaysia and Singapore.
• Engage senior decisionmakers, including heads of fulfilment, hub operations and workforce planning, and work with regional procurement teams.
• Qualify opportunities rigorously, confirming the economic buyer, site, volume and decision timeline.

Winning new business

• Design and run paid site trials with our delivery coordinators, covering headcount, shift patterns, fill-rate SLAs and pricing.
• Price every opportunity in line with company margin guidelines and upscale exceptions before quoting.
• Negotiate master service agreements and rate cards, including peak-season pricing for events such as 11.11 and 12.12.

Account transition and commercial governance

• Hand new accounts to the account management team with a complete transition pack and remain executive sponsor through the first peak season.
• Keep the CRM current, deliver accurate monthly forecasts, and report on competitor pricing and new site openings in the market.

What We Are Looking For

• 6 to 10 years of B2B sales experience, including at least 3 years in e-commerce, logistics, 3PL, last-mile or volume blue-collar staffing.
• Established relationships with operations or fulfilment leaders at major regional platforms and logistics providers, such as Shopee, Lazada, Grab, TikTok Shop, J&T, Ninja Van or DHL eCommerce.
• A proven record of closing multi-site, high-volume deals worth RM1 million or more a year.
• A solid understanding of labour-cost structures, including EPF, SOCSO, EIS, HRDF and overtime, plus working knowledge of Singapore CPF.
• The right to work in Malaysia, willingness to travel to Singapore 1 to 2 days a week, and fluency in English and Bahasa Malaysia.

Advantageous:

• Experience selling staffing or outsourcing services or negotiating regional MSAs with procurement teams in Singapore.

Our Selection Process

Our process is designed to be transparent and to show your strengths. It includes an initial screening, a short business case presentation, reference checks with clients you have sold to, and a final interview with our commercial leadership.

PrimeStaff Group is an equal opportunity employer. We value diversity and welcome applications from all qualified candidates. Only shortlisted candidates will be contacted.

EA Licence No: 95C5411