Business Development & Lead Generation Executive

CGP Personnel; Kuala Lumpur; On-site; MYR 55,000 - 75,000; Full time

Job summary

Cornerstone Global Partners is seeking a proactive Business Development & Lead Generation Executive to support Malaysia and Singapore markets, identifying potential clients, qualifying opportunities, and building a robust sales pipeline for recruitment and workforce solutions. This role suits research-driven professionals who enjoy prospecting, client engagement, and regional exposure.

Fresh graduates are welcome; prior BD/lead gen experience is a plus, and familiarity with CRM systems will help

Qualifications

• Bachelor's degree in Business, Marketing, HR or related field.
• Fresh graduates are welcome to apply.
• Interest in BD, lead generation, sales prospecting, or B2B client engagement.
• Ability to research target companies, identify opportunities, and build professional relationships.
• Willingness to conduct prospecting via cold calling, LinkedIn, and email outreach.

Responsibilities

• Research and identify companies in Malaysia and Singapore with hiring/workforce needs.
• Identify and engage decision-makers (HR, TA, business leaders).
• Monitor recruitment and tender opportunities relevant to CGP.
• Prepare and submit tender proposals in collaboration with the BD team.
• Conduct outbound prospecting via phone, LinkedIn, email, and other channels.
• Qualify leads based on business needs and decision-making structure.
• Arrange introductory calls/meetings between prospects and BD team.
• Build a healthy pipeline of Malaysia and Singapore prospects.
• Maintain CRM with lead, prospect, and tender data.

Skills

Research

Prospecting

Client engagement

Business development

Lead generation

B2B sales

CRM familiarity

Communication

Interpersonal skills

Self-motivated

Education

Bachelor's degree in Business

Tools

CRM software

Job description

Business Development & Lead Generation Executive

Cornerstone Global Partners (CGP Group) is one of the largest recruitment solutions firms in Asia, delivering a multitude of HR services, including C-level to Mid-level Executive Search, Contract Staffing, Market Entry/Outbound Consultancy, Business Process Outsourcing, Payroll Outsourcing, and Organizational Design Solutions through our industry-specialized recruiting team. The firm operates through 20 offices worldwide, including Mainland China, Hong Kong, Singapore, Malaysia, Thailand, Japan, Vietnam, New Zealand, the Middle East, and the United States, and has 600+ team members along with our network presence in 40 other countries around the globe.

CGP has won other industry awards such as 2022/2023 Best Executive Search Firm, 2023 Best Staffing Firm, 2023 Best Outsourcing Partners, 2022 Most Popular Recruitment Agency, etc., across the region.

We are also a Morgan Stanley Private Equity-funded company and are looking to aggressively expand throughout the Asia Pacific Region to prepare for an IPO in the China Market within the next few years’ time frame.

About the Job:

We are looking for a proactive and commercially driven Business Development & Lead Generation Executive to support our growing Malaysia and Singapore market. In this role, you will be responsible for identifying and qualifying potential clients, creating new business opportunities, and supporting tender activities. Working closely with our BD team, you will play an important role in building a strong sales pipeline and connecting CGP with organisations seeking recruitment, staffing, and workforce solutions.

This is an excellent opportunity for someone who enjoys research, prospecting, client engagement, and business development, and wants to gain regional exposure while contributing directly to business growth.

Key Responsibilities:

• Research and identify companies in Malaysia and Singapore with active or recurring hiring and workforce requirements.
• Identify and engage relevant decision-makers, including HR, Talent Acquisition, and business stakeholders.
• Monitor recruitment, staffing, and manpower tender opportunities and identify relevant opportunities for CGP.
• Research tender requirements and support the BD team in preparing and submitting tender proposals.
• Conduct outbound prospecting through cold calling, LinkedIn, email, and other appropriate channels.
• Research companies to understand their business, hiring requirements, workforce needs, and potential opportunities.
• Qualify leads based on business needs, hiring requirements, decision-making structure, and potential fit.
• Arrange introductory calls and meetings between qualified prospects and the BD team.
• Build and maintain a healthy pipeline of qualified Malaysia and Singapore-based prospects.
• Coordinate relevant information and documentation required for tender submissions and follow-ups.
• Maintain accurate lead, prospect, and tender information in the CRM.
• Track lead conversion, appointment activity, tender status, and follow-up actions.
• Work closely with the BD team to support qualified opportunities through the sales process.
• Provide market feedback and insights to help identify new sectors, prospects, and business opportunities.

Qualifications:

Bachelor's degree in Business, Marketing, Human Resources, or a related discipline. Candidates from other academic backgrounds with relevant skills or interest are also welcome to apply.

Fresh graduates are welcome to apply.

Interest in business development, lead generation, sales prospecting, or B2B client engagement, with a willingness to learn and develop in these areas.

Ability to research target companies, identify potential business opportunities, and build professional relationships with clients and prospects.

Willingness to conduct prospecting activities through cold calling, LinkedIn, email outreach, and other relevant channels.

Strong research and analytical skills, with the ability to identify organisations that may have recurring or high-volume workforce requirements.

Good communication and interpersonal skills, with the ability to engage professionally with prospects through phone, email, LinkedIn, and virtual meetings.

Self-motivated, proactive, and organised, with the ability to manage multiple priorities and work towards business goals.

Ability to collaborate effectively in a regional working environment.

Prior experience covering the Malaysia and Singapore market or working with HR, Talent Acquisition, procurement, recruitment, staffing, HR solutions, or B2B service clients is an advantage.

Familiarity with CRM systems, sales pipeline management, tender research, or tender submissions is an advantage.

Cornerstone Global Partners Pte Ltd

EA License: 19C9859